Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG524 Mapping and Delivery Guide
Design effective user experiences
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG524 - Design effective user experiences |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to design a series of interactions between a user (individual) and a digital marketing implementation.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for design of user experience where users engage with a product, brand or organisational story on various digital platforms.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to: relevant legislation and regulations communications equipment and technology relevant workplace documentation and resources case studies or, where possible, real situations industry software packages and apps (where applicable). Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Establish metrics for user experience |
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Element: Specify interaction design |
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Element: Design user interfaces |
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Element: Test design |
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