Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG525 Mapping and Delivery Guide
Design effective web search responses
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG525 - Design effective web search responses |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to identify, specify, optimise, monitor and evaluate web search.It applies to individuals working in a variety of marketing communication occupational roles who have responsibility for implementing and monitoring search engine optimisation (SEO) for a client.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to: relevant legislation and regulations communications equipment and technology relevant workplace documentation and resources case studies or, where possible, real situations industry software packages and apps (where applicable). Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Identify client requirements |
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Element: Determine search environment |
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Element: Optimise search |
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Element: Monitor and evaluate search effectiveness |
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