Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG527 Mapping and Delivery Guide
Plan social media engagement
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG527 - Plan social media engagement |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to effectively engage with a preferred audience on social media.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing social media plans and facilitating social engagement.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to: relevant legislation and regulations communications equipment and technology relevant workplace documentation and resources case studies or, where possible, real situations industry software packages and apps (where applicable). Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Determine preferred audience |
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Element: Profile expected behaviours |
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Element: Develop social engagement strategy |
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Element: Facilitate content and delivery |
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Element: Monitor and evaluate social media engagement |
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