Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG528 Mapping and Delivery Guide
Mine data to identify industry directions
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG528 - Mine data to identify industry directions |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to select data sources and apply analysis tools to identify trends in data that inform industry directions for a product, brand or organisation.It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for undertaking data mining to support plans and strategy development in an integrated marketing environment.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing communications field of work and include access to: relevant legislation and regulations communications equipment and technology relevant workplace documentation and resources case studies or, where possible, real situations industry software packages and apps (where applicable). Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Determine purpose of data mining |
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Element: Identify data sources |
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Element: Apply data mining techniques |
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Element: Report and recommend on findings |
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