Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG609 Mapping and Delivery Guide
Develop a marketing plan
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG609 - Develop a marketing plan |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Devise marketing strategies |
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Element: Plan marketing tactics |
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Element: Prepare and present a marketing plan |
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