Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBPUB402 Mapping and Delivery Guide
Develop public relations campaigns
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBPUB402 - Develop public relations campaigns |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to develop and conduct a public relations campaign, to evaluate its effectiveness and to present the findings to stakeholders.It applies to individuals in entry level or junior public relations roles who undertake the majority of work in creating and implementing the campaign with advice from more senior public relations specialists in their organisation.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Research public relations campaigns |
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Element: Prepare to implement public relations campaigns |
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Element: Implement public relations campaigns |
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Element: Review and evaluate public relations programs |
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