Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

ICPPP411B Mapping and Delivery Guide
Undertake a complex design brief

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency ICPPP411B - Undertake a complex design brief
Description This unit describes the performance outcomes, skills and knowledge required to undertake advanced graphic design from the negotiation of design briefs through to the production of complex finished artwork.This unit describes the performance outcomes, skills and knowledge required to undertake advanced graphic design from the negotiation of design briefs through to the production of complex finished artwork.
Employability Skills This unit contains Employability Skills.This unit contains Employability Skills.
Learning Outcomes and Application This unit requires an individual to negotiate a design brief, plan the design process and produce a complex design that meets the design brief and production and quality requirements. The individual will work independently and take responsibility for fulfilment of the brief.This unit requires an individual to negotiate a design brief, plan the design process and produce a complex design that meets the design brief and production and quality requirements. The individual will work independently and take responsibility for fulfilment of the brief.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites ICPPP311B Develop a detailed design conceptICPPP311B Develop a detailed design concept
Competency Field Pre-pressPre-press
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Negotiate a complex design contract
  • Communication with the client results in the development of a complex design brief and client agreement is secured
  • Job analysis and research are undertaken to source cost-efficient design production procedures
  • Possible design options are analysed to meet optional printing processes and substrates
  • Individual design stages of the brief are timed and costed to determine accurate parameters of cost
  • A quotation is prepared using accurate estimates to communicate to the client the fees required to undertake the brief
  • Client approval to proceed is obtained
       
Element: Plan the design process
  • The appropriate production processes are planned and scheduled to meet the specifications of the brief for the printing substrate
  • Materials are sourced and ordered to conform to the requirements of the brief
  • Design team members are briefed and work roles allocated to facilitate the orderliness and timeliness of the design process
       
Element: Render a complex graphic design
  • A complex graphic design concept is rendered electronically or manually to conform to the brief
  • Adjustments or recommendations are made to enhance the design according to the brief in consultation with the client
  • The production processes of the design concept for colour, production run, substrates and costs are assessed according to the requirements of the brief
  • The specifications for reproducing the finished artwork are annotated so as to define specified printing processes and substrates
       
Element: Ensure feasibility of production
  • Type options are checked to meet specified printing processes and substrates
  • The reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates
  • Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates
  • The feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates
  • Foils and embossing are checked to meet specified printing processes and substrates
       
Element: Solve technical problems
  • Materials and/or format are reviewed to ensure the most suitable are selected and therefore do not create problems
  • Technical problems are resolved by re-design or amendment of the brief in consultation with the client to acceptable standards
       
Element: Ensure quality output
  • Standards for reproduction are documented to form a reference bank for the design process
  • Design solutions are filed and stored ready for retrieval according to enterprise procedures
  • Internal performance standards are evaluated to identify potential reforms for future enterprise procedures
  • Future actions are determined to incorporate accurate cost and time analyses into future briefs
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Knowledge and Skills, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

Developing an agreed clear design brief and preparing a quotation. Rendering a complex design taking into account the design brief and quotation. Meeting the design reproduction and end user requirements

The underlying skill of solving complex technical problems of layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes

Demonstrate an ability to find and use information relevant to the task from a variety of information sources

Produce finished art from a complex design brief. Provide evidence that each stage from initial negotiations to completion has been carried out satisfactorily

Context of and specific resources for assessment

Assessment must ensure:

assessment may take place on the job, off the job or a combination of these. Off the job assessment must be undertaken in a closely simulated workplace environment

it is expected that special purpose tools, equipment and industry software packages will be used where appropriate

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

REQUIRED KNOWLEDGE AND SKILLS

The following knowledge must be assessed as part of this unit:

Relevant printing processes and electronic media

What is the effect of the design brief upon the selection of a printing process?

Describe in detail the different design requirements for THREE printing processes, operations or electronic media.

Design and colour theory

What factors have you considered when selecting appropriate colours for this job?

How does the choice of colours utilised affect the mood of a targeted consumer?

Typography

What procedures have you implemented to produce a special effect?

The selection of type face design must be appropriate to the intended product. Explain this concept.

Chemical and reproduction nature of substrates

What factors have you considered when selecting the appropriate printing substrate for this job?

What effects do different inks and substrates have on design?

What problems may arise when running an image across a double page spread?

Technical problem solving

What steps would you take to overcome the problem of finger marks on dark solids?

What common technical problems occur when a design is printed and how can they be resolved?

Evaluating artwork

How do you recognise and rectify faults on artwork supplied by the client?

How do you determine the effect of colour breakdown and sequence on printing operations and printed jobs?

How do you assess whether artwork matches customer's specifications as outlined on the job sheet?

What methods do you use for assessing the quality and suitability of externally produced artwork?

What problems can be caused by using sub-standard and unsuitable artwork?

Costing

What design factors affect the cost of a printed job?

How do you ensure that a design can be reproduced within budget?

Information sources

What manuals, safety and other documentation are relevant to this task and where are they kept?

What information is included in these documents?

What other sources of information are available?

The following skills must be assessed as part of this unit:

OHS in relation to operating machinery such as safely switching off machinery before cleaning is started

Communication of ideas and information by determining exactly what the client wants from the brief and subsequent discussion

Collecting, analysing and organising information by balancing and matching client demands with requirements for reproduction and costs

Planning and organising activities by coordinating job sequence so that materials arrive, are processed and can be checked efficiently

Teamwork when ensuring that designers, printers and clients all know what they need to do and when

Mathematical ideas and techniques by calculating costs and determining enlargement/reduction factors

Problem-solving skills by coping with discrepancies between the brief and what is possible

Use of technology by using appropriate software to create the design and ensuring files are saved in the required format

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Italicised wording in the Performance Criteria is detailed below.

Design tools

A range of manual equipment or hardware and design software applications

Clients

Internal or external clients

Costed

Hourly rates, material costs and any other factor contributing to job costs

Applications

Design can be specific to publishing, consultancy, advertising or packaging

Complex graphic design

Complex refers to intricate and detailed design (line and tones) and may include difficult vignettes, tone separations, colour reproductions and embossing

Quality standards

Should meet client requirements and enterprise and industry standards

Degree of autonomy

Working independently and taking responsibility for fulfilment of the brief

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Communication with the client results in the development of a complex design brief and client agreement is secured 
Job analysis and research are undertaken to source cost-efficient design production procedures 
Possible design options are analysed to meet optional printing processes and substrates 
Individual design stages of the brief are timed and costed to determine accurate parameters of cost 
A quotation is prepared using accurate estimates to communicate to the client the fees required to undertake the brief 
Client approval to proceed is obtained 
The appropriate production processes are planned and scheduled to meet the specifications of the brief for the printing substrate 
Materials are sourced and ordered to conform to the requirements of the brief 
Design team members are briefed and work roles allocated to facilitate the orderliness and timeliness of the design process 
A complex graphic design concept is rendered electronically or manually to conform to the brief 
Adjustments or recommendations are made to enhance the design according to the brief in consultation with the client 
The production processes of the design concept for colour, production run, substrates and costs are assessed according to the requirements of the brief 
The specifications for reproducing the finished artwork are annotated so as to define specified printing processes and substrates 
Type options are checked to meet specified printing processes and substrates 
The reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates 
Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates 
The feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates 
Foils and embossing are checked to meet specified printing processes and substrates 
Materials and/or format are reviewed to ensure the most suitable are selected and therefore do not create problems 
Technical problems are resolved by re-design or amendment of the brief in consultation with the client to acceptable standards 
Standards for reproduction are documented to form a reference bank for the design process 
Design solutions are filed and stored ready for retrieval according to enterprise procedures 
Internal performance standards are evaluated to identify potential reforms for future enterprise procedures 
Future actions are determined to incorporate accurate cost and time analyses into future briefs 

Forms

Assessment Cover Sheet

ICPPP411B - Undertake a complex design brief
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessment Record Sheet

ICPPP411B - Undertake a complex design brief

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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