Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
LMTFD5004B Mapping and Delivery Guide
Develop marketing plans for fashion products
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | LMTFD5004B - Develop marketing plans for fashion products |
---|---|---|---|
Description | This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | The unit applies to marketing activities typical to the promotion and sale of fashion products. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to clients. All proposed marketing activities must be appropriate to the price point of the fashion design and the overall objectives of the client. Marketing plans may specify details for events such as fashion design launches, fashion parades or shows and exhibitions or target strategies such as advertising and promotional campaigns.Work may be conducted in small to large scale enterprises and may involve individual and team-related activities.The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:requirements prescribed by legislation, awards agreements and conditions of employmentstandard operating procedureswork instructionsoral, written and visual communicationquality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section outputhousekeepingtasks related to environmental protection, waste disposal, pollution control, and recyclingThis unit requires skills in problem solving and initiative and enterprise in order to determine appropriate sales and marketing strategies for fashion products. Communication and teamwork are used to establish sales relationships and prepare support documentation. Planning and organising skills are used to prepare marketing plans and self management and learning skills are used to gather and assess information about the target market and marketing strategies. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
||
Prerequisites/co-requisites | Prerequisites | ||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
---|---|---|---|---|---|---|---|---|
Elements of Competency | Performance Criteria | |||||||
Element: Identify key elements of fashion design |
| |||||||
Element: Establish marketing objectives |
| |||||||
Element: Research and determine marketing options |
| |||||||
Element: Develop and present marketing plan |
| |||||||
Element: Document marketing plan |
|