- PUACOM009B - Manage media requirements at major incident
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
PUACOM009B Mapping and Delivery Guide
Manage media requirements at major incident
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | PUACOM009B - Manage media requirements at major incident |
---|---|---|---|
Description | This unit covers the development of a media strategy and the management of the media and provision of information for a major incident. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to public safety workers who have been delegated media liaison responsibilities during major incidents, either at the scene or in a command centre. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
||
Prerequisites/co-requisites | Not applicable. | ||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
---|---|---|---|---|---|---|---|---|
Elements of Competency | Performance Criteria | |||||||
Element: Assess scene and organisation requirements |
| |||||||
Element: Develop media strategy |
| |||||||
Element: Provide information to media |
| |||||||
Element: Promote the organisation via the media |
| |||||||
Element: Assess scene and organisation requirements |
| |||||||
Element: Develop media strategy |
| |||||||
Element: Provide information to media |
| |||||||
Element: Promote the organisation via the media |
|
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Manage media to ensure integrity of information being disseminated. Consistency in performance Evidence should be gathered over a period of time in a range of actual or simulated workplace environments |
Context of and specific resources for assessment | Context of assessment On the job or in a simulated work environment. Specific resources for assessment No special requirements. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
This describes the essential skills and knowledge and their level, required for this unit. |
Required Skills |
attention to detail communicating facts in a fluent, clear and interesting manner conducting press conferences and group interviews empathy with victims and operational personnel liaison with media and other organisation personnel media presentation public speaking retaining professionalism under duress |
Required Knowledge |
knowledge of current practices for media liaison legal and organisation requirements relating to confidentiality, libel, accuracy, discrimination newsworthiness of information requirements of different media newspapers, magazines, radio, television requirements of local v's regional v's national media requirements of media to present information in a newsworthy/entertaining manner role of media in disseminating information |
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below. | |
Media requirements may include: | technical e.g. lighting/sound access for crew and equipment photographic/film opportunities on-site interviews interviews with particular personnel newsworthiness news angles human interest interviews and stories technical and other requirements of local vs regional vs national media of print vs radio vs television and of community vs commercial vs government-owned media individual requests from media personnel food shelter personal protective equipment telephones facsimiles power outlets bilingual briefing |
Information which needs to be disseminated to the public may include: | emergency hotlines road closures facility closures warnings danger zones persons police are seeking to interview public information/assurance evacuation details |
Organisation and legal requirements may include: | relating to occupational health and safety public safety operational priorities confidentiality |
Organisational requirements for press conferences etc may include: | operational requirements policies and procedures currency of information need for public assistance |
Sources of information may include: | other organisations eyewitnesses weather forecasters own organisation personnel volunteer workers |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
---|---|---|---|
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence | |||
Media access to personnel/volunteers/victims/casualties is controlled | |||
Operational responsibilities and provision of information to media is assessed | |||
Media plan is used to form the media strategy | |||
Arrangements are made to meet media requirements according to incident characteristics and current developments | |||
Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident | |||
Media briefing area is allocated with required resources where possible | |||
Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest | |||
Media strategy is changed at any time to suit operational demands and level of incident | |||
Approval is gained for information releases where appropriate | |||
Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements | |||
Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate | |||
Organisational protocols are followed when liaising with the media | |||
Organisational media representative provides current developments of incident where appropriate | |||
Interview and photo opportunities are scheduled and conducted to provide information where appropriate | |||
Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media | |||
Accurate records of media enquiries and interviews are maintained | |||
A two-way communication process between organisation and media is maintained | |||
Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile | |||
Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident | |||
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence. | |||
Media access to personnel/volunteers/victims/casualties is controlled. | |||
Operational responsibilities and provision of information to media is assessed. | |||
Media plan is used to form the media strategy | |||
Arrangements are made to meet media requirements according to incident characteristics and current developments. | |||
Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident. | |||
Media briefing area is allocated with required resources where possible. | |||
Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest. | |||
Media strategy is changed at any time to suit operational demands and level of incident. | |||
Approval is gained for information releases where appropriate. | |||
Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements. | |||
Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate. | |||
Organisational protocols are followed when liaising with the media. | |||
Organisational media representative provides current developments of incident where appropriate. | |||
Interview and photo opportunities are scheduled and conducted to provide information where appropriate. | |||
Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media. | |||
Accurate records of media enquiries and interviews are maintained. | |||
A two-way communication process between organisation and media is maintained. | |||
Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile. | |||
Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident. |
Forms
Assessment Cover Sheet
PUACOM009B - Manage media requirements at major incident
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
PUACOM009B - Manage media requirements at major incident
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
Signature:
Date:
Student signature:
Date: