This unit applies to livestock production managers whose job role includes livestock marketing.

ELEMENT

PERFORMANCE CRITERIA

1. Determine sales characteristics and demand

1.1. Potential purchasers and their purchasing requirements are identified from available market information.

1.2. Current and recent sales are observed to monitor market trends and patterns.

1.3. Regulatory requirements for market entry are monitored and reviewed to ensure quality assurance and fitness for sale.

1.4. Ability to deliver product to meet market demand and requirements is determined.

2. Sell product and arrange transport

2.1. Sale logistics are researched and incorporated into marketing strategy.

2.2. Sale outlets are consulted about market prospects and informed of preferred sale method.

2.3. Transport arrangements are completed in time for sale, and facilities and product are prepared and organised.

2.4. Negotiations with agents, brokers and buyers are completed.

2.5. Payments are arranged and processed.

3. Assess sales performance

3.1. Sales data is obtained and analysed to facilitate monitoring of performance against marketing plan and enterprise requirements.

3.2. Strengths and weaknesses of performance are analysed.

3.3. Sales strategies are reviewed to maximise future returns.

3.4. Data is recorded for future reference according to enterprise, industry and legislative requirements.

Required skills

identify appropriate markets and sales opportunities

ensure that the product meets legislative and industry requirements for fitness for sale

select sales outlets

arrange transport

monitor sales trends and analyse and record sales data to help improve future profit margins

prepare marketing plans

implement marketing plan

implement sales and transport logistics for livestock product

monitor the effectiveness of the sales strategy

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

market specifications

quality assurance procedures and techniques

sales outlets and dates

transport systems

price risk and sales strategies

sales analysis

livestock preparation requirements

sale methods

communication techniques

relevant legislative health and Occupational Health and Safety (OHS) requirements especially as they relate to livestock products, live animals, animal transportation for local and export markets, and safe livestock handling techniques

enterprise and industry policies and codes of practice with regard to livestock sales transportation and recording and reporting requirements

awareness and knowledge of Minimum Residue Levels (MRLs) and the variance between countries

withholding periods after treatment.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

identify appropriate markets and sales opportunities

calculate cost of production and target sale price

ensure that the product meets legislative and industry requirements for fitness for sale

select selling method and negotiate with brokers, sellers and agents

arrange transport/delivery.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

The range statement relates to the unit of competency as a whole.

Livestock may include:

sheep

goats

beef cattle

alpacas

deer

dairy cattle

pigs.

Sale outlets could include:

auction markets

contract sales

processors

deliverable future contracts

paddock/private and computer aided selling.

Unit sector

Livestock

This unit contains employability skills.