This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.

ELEMENT

PERFORMANCE CRITERIA

1. Prepare a presentation

1.1. Plan and document presentation approach and intended outcomes

1.2. Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed

1.3. Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas

1.4. Brief others involved in the presentation on their roles/responsibilities within the presentation

1.5. Select techniques to evaluate presentation effectiveness

2. Deliver a presentation

2.1. Explain and discuss desired outcomes of the presentation with the target audience

2.2. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas

2.3. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes

2.4. Use persuasive communication techniques to secure audience interest

2.5. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences

2.6. Summarise key concepts and ideas at strategic points to facilitate participant understanding

3. Review the presentation

3.1. Implement techniques to review the effectiveness of the presentation

3.2. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation

3.3. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

facilitation and presentation skills to communicate central ideas of a message in an informative and engaging manner, and to utilise verbal and non-verbal techniques to sustain participant engagement

literacy skills to prepare presentation information and to write in a range of styles for different target audiences.

Required knowledge

data collection methods that will support review of presentations

industry, product/service

key provisions of relevant legislation from all forms of government that may affect aspects of business operations, such as:

anti-discrimination legislation

ethical principles

codes of practice

privacy laws

environmental issues

occupational health and safety

principles of effective communication

range of presentation aids and materials available to support presentations.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

preparation, delivery and evaluation of the effectiveness of at least two presentations related to the candidate's occupation or area of interest

knowledge of the principles of effective communication.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment, documentation and resources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

demonstration of preparation, delivery and evaluation of a presentation

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of presentations

review of selected presentation aids, materials and techniques

review of briefing provided for others involved in the presentation

evaluation of techniques implemented to review the effectiveness of the presentation.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

other general administration units.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Presentation strategies may involve:

case studies

demonstration

discussion

group and/or pair work

oral presentations

questioning

simulations and role-play

Presentation format and delivery methods may include:

advertising copy

audio

direct marketing copy

individual presentation

public relations copy

scripts

storyboards

team presentation

verbal presentation

video

visuals

Characteristics may include:

age

cultural and language background

educational background or general knowledge

gender

language, literacy and numeracy needs

physical ability

previous experience with the topic

Presentation aids and materials may include:

computer simulations and presentations

diagrams, charts and posters

models

overhead projector

paper-based materials

video and audio recordings

whiteboard

Presentation techniques may include:

animation

comparative advertising

live action

music

signature elements such as:

slogans

logotypes

packaging

sound effects

use of a guest speaker

use of black and white

use of colour

use of humour

Techniques to evaluate presentation effectiveness may include:

action research

critical friends

focus group interviews

one-on-one interviews with participants and other personnel involve in the presentation

written feedback provided by participants

Unit sector

Communication - Interpersonal Communication

This unit contains employability skills.