Application
This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.
The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
1. Establish framework for communication | 1.1 Assess purpose of, and audience for communication according to task requirements 1.2 Evaluate advantages and disadvantages of various methods of communication according to task requirements 1.3 Research organisational or legislative frameworks applicable to communication |
2. Develop ideas for communication | 2.1 Assess persuasive communication techniques against objectives of communication 2.2 Identify specific ways to provoke and encourage response in individuals or groups in consultation with others 2.3 Consider potential communication challenges and strategies for mitigation 2.4 Research and document selected key ideas for presentation according to objectives of communication |
3. Debate and discuss ideas | 3.1 Present substantiated communication to audience 3.2 Facilitate conversations that challenge existing, and explore new, approaches to idea generation 3.3 Respond to questions about communication with relevant information 3.4 Use feedback to refine communication |
Evidence of Performance
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
facilitate a discussion and debate on ideas with at least two different audience types.
In the course of the above, the candidate must:
evaluate the purpose, audience and legislative and organisational frameworks applicable to task
identify and analyse methods to elicit responses from audiences in consultation with others
identify challenges to communication of ideas for mitigation
research selected ideas for presentation
adopt persuasive communication techniques
participate actively in presentation and critical discussion of ideas
respond constructively to presentation feedback
use feedback to further refine developed communication.
Evidence of Knowledge
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
ways in which individuals receive and respond to ideas and information, and factors that influence response
advantages and disadvantages of various methods of communication
organisational or legislative frameworks applicable to subject or format of communication
key features of persuasive communication techniques, including storytelling
methods of researching ideas including:
desktop research
consultation with relevant experts
common techniques to tailor comments to audiences.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to opportunities to present, discuss and debate ideas with others.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Foundation Skills
Oral communication | Articulates ideas and requirements clearly and creatively using techniques appropriate to audience and environment Participates in a verbal exchange of ideas and elicits the view and opinions of others by listening and questioning Uses a range of persuasive responses and makes comparisons which show an understanding of topics and concepts |
Writing | Presents clearly written formats, drawing on a range of communication practices to achieve goals |
Initiative and enterprise | Identifies opportunities to develop and apply new ideas and select ideas for implementation Identifies key themes and ideas to be explored and identifies ways to respond to and use diverse perspectives |
Technology | Uses features and functions of digital tools and technologies to store and present information |
Sectors
Critical Thinking & Problem Solving – Critical Thinking