Application
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.
The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
1. Scope issue | 1.1 Select issue to be explored in consultation with relevant personnel 1.2 Assess possible solutions to business issue and identify restrictions according to job role and organisational policy 1.3 Research information on possible solutions to identified issue 1.4 Assess factors affecting viability of possible solutions |
2. Generate and present solutions | 2.1 Brainstorm ideas for addressing issue 2.2 Evaluate ideas against identified factors affecting viability 2.3 Compare ideas with best practice examples of similar products or programs or processes or services 2.4 Select and present a solution in relevant format to stakeholders |
3. Refine solutions for implementation | 3.1 Seek feedback on ideas from stakeholders 3.2 Respond to questions with substantiated answers 3.3 Document feedback according to organisational requirements 3.4 Refine and finalise solution according to task requirements |
Evidence of Performance
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
develop, refine and implement a solution to address a workplace issue on at least one occasion.
In the course of the above, the candidate must:
consult with stakeholders to identify workplace issue to be addressed within scope of job role and organisational policy
generate potential ideas that provide innovative solutions to identified issues
evaluate viability of ideas
present ideas and information to others and reflect on responses
refine chosen solution in response to feedback.
Evidence of Knowledge
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
creative thinking techniques to generate innovative solutions to issues
existing products, programs, processes or services to address selected issue
factors affecting viability of possible solutions including:
commercial potential
suitability for the target audience or purpose
feasibility of implementing solution
issues and requirements to commercialise the concept
practical and operational issues to be considered in specific work or community context
practical and operational issues that determine whether a concept can be implemented
techniques for generating creative ideas and solutions, and for translating them into workable concepts.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
background information required to evaluate the operational factors that will affect the implementation of concepts
opportunities to collaborate with others throughout the concept development process.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Foundation Skills
Learning | Reflects and evaluates methods used to develop concepts and seeks ways to improve Actively elicits views and opinions of others to develop and refine ideas |
Oral communication | Expresses thoughtful and challenging opinions using engaging language and non-verbal features Elicits views and information from others using a range of active listening and questioning techniques |
Reading | Interprets and evaluates a range of complex information |
Writing | Documents findings and ideas using language and structure to suit the purpose Prepares proposals and plans for relevant stakeholders incorporating appropriate vocabulary and grammatical structures |
Teamwork | Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction and influencing direction Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information |
Planning and organising | Uses systematic, analytical processes in complex, non-routine situations to gather and evaluate possible concepts, and select the most appropriate concept for development Monitors outcomes, considering results from a range of perspectives and identifying key concepts and principles that may be adaptable to future situations |
Technology | Uses main features and functions of digital tools to complete work tasks and access information |
Sectors
Critical Thinking & Problem Solving – Critical Thinking