Application
This unit describes the skills and knowledge required to work proactively with a client or commissioning organisation to develop and negotiate a design brief.
It applies to individuals working in any industry or design context where the designer plays a key role in determining the scope and nature of work required. Establishment, negotiation and refinement of a design brief requires the integration of highly-developed creative thinking, communication and planning skills in a process that may not be linear. Adaptability and effective responses to change and new ideas are crucial.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Establish design requirements | 1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client 1.2 Identify and source information and references relevant to the design project 1.3 Undertake critical analysis of sources and extract key information to inform the design project 1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project 1.5 Proactively seek, review and act on information needed to inform constructive communication with client 1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity |
2 Develop and refine design brief | 2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters 2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs 2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders 2.4 Use effective communication techniques to generate discussion, debate and critical analysis 2.5 Re 2.6 Establish and agree on final nature and scope of design brief with client and accurately document details |
3 Negotiate terms and conditions | 3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards 3.2 Clarify, agree and document roles and responsibilities of those involved in the project 3.3 Confirm agreements in writing in accordance with organisational requirements 3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.2, 1.3, 2.2, 2.5 | Identifies and interprets textual information from various sources to develop ideas and concepts |
Writing | 1.1, 1.3-1.5, 2.1-2.3, 2.6, 3.1-3.3 | Develops a range of documents using appropriate vocabulary, context and formatting for different audiences |
Oral Communication | 1.1, 1.4-1.6, 2.3, 2.4, 2.6, 3.1, 3.2 | Participates in discussions to elicit views of others by asking questions and listening to responses Presents ideas and seeks feedback from others using appropriate tone, vocabulary and language structures |
Numeracy | 1.2-1.4 | Interprets and applies numeric information relevant to design brief |
Navigate the world of work | 1.2, 1.3, 3.1, 3.3, 3.4 | Identifies and adheres to organisational policies and procedures, industry standards and legislative requirements during planning and design of design solution |
Interact with others | 1.1, 1.4-1.6, 2.3, 2.4, 2.6, 3.1, 3.4 | Uses appropriate communication conventions and protocols to seek information from stakeholders Uses a range of collaborative techniques to clarify and refine ideas and negotiate agreeable outcomes with others |
Get the work done | 1.1-1.3, 1.5, 2.1, 2.2, 2.5, 3.2 | Sequences and schedules complex activities, monitors implementation, and manages relevant communication Applies formal problem-solving processes when responding to unpredictable issues and challenges that arise during the testing process Makes a range of critical and non-critical decisions in relatively complex situations, taking client and organisational requirements and possible constraints into account Generates new or innovative ideas or concepts through exploration, analysis and critical thinking |
Range Statement
This section specifies different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.
Information and references relevant to the design brief must include consideration of: | legislative and regulatory context financial/budgetary information organisational materials technical reports/data. |
Sectors
Design – Design Process