ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement promotional strategy

1.1 Analyse sales plan to clarify strategy and sales targets

1.2 Create promotional package to meet requirements of sales plan, enhance business corporate image and satisfy all relevant legislation, regulations and codes of practice

1.3 Implement promotional strategy within budget and in timeframes specified

2. Prepare distribution channels

2.1 Identify distribution channels and reach agreements for selling products and/or services

2.2 Train personnel to develop product and service knowledge and ensure quality client service is maximised

2.3 Distribute promotional materials to salespeople through established distribution channels within appropriate timeframes

3. Monitor and review sales plan implementation

3.1 Establish criteria to measure effectiveness of promotional strategy and performance criteria for sales staff and distribution channels, and monitor attainment of forecast sales target

3.2 Make adjustments to promotional strategy or product and service distribution, as necessary, to ensure required result is being obtained

3.3 Contribute feedback on implementation of sales plan and promotional strategy to sales planning process

Skill

Performance Criteria

Description

Reading

1.1, 1.2, 2.1

Analyses a range of textual information from a variety of sources and collates and distributes according to specific requirements

Writing

1.2, 2.1-2.3, 3.1-3.3

Prepares a range of materials suited to specific purposes and audiences using appropriate format, clear language and accurate spelling and grammar

Oral Communication

2.1, 2.2, 2.3, 3.1-3.3

Participates in verbal exchanges and clearly explains detailed information using language, tone and pace appropriate to the audience

Uses active listening and questioning techniques to clarify and convey information and to obtain feedback

Numeracy

1.3, 2.3, 3.1

Uses mathematical equations to calculate, compare and collate numerical and financial data required for planning and scheduling activities

Navigate the world of work

1.2, 1.3

Monitors adherence to legal and regulatory rights and responsibilities when undertaking own tasks

Recognises and follows explicit and implicit protocols, and meets organisational expectations

Interact with others

2.1-2.3, 3.1, 3.3

Selects the appropriate form, channel and mode of communication to achieve a specific purpose

Tailors every communication to achieve its purpose, demonstrating a sophisticated understanding of the needs, interests, issues and priorities of each audience

Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction through the sharing of knowledge, information and resources and by providing feedback

Get the work done

1.1-1.3, 2.1-2.3, 3.1, 3.2

Uses existing structures and systems when developing plans for complex activities, monitors achievement against goals, budgets and timeframes, and makes adjustments if required

Plans, organises and implements activities for staff and others to ensure organisational training goals are met

Identifies the critical factors that impact on decisions, evaluates the effectiveness of decisions, monitors outcomes and reflects on the impact for future situations

Applies lateral thinking techniques as part of the creative process

Uses digital systems and tools to access information, identify trends and manipulate data to assist in the development of strategies