Application
This unit describes the skills and knowledge required to develop, implement and review a sales and promotional strategy for a financial services organisation.
Individuals work under a level of supervision but have responsibility for collating, coordinating and reviewing strategic activities.
Work functions in the occupational areas where this unit may be used are subject to regulatory requirements. Refer to the FNS Implementation Guide Companion Volume or the relevant regulator for specific guidance on requirements.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Implement promotional strategy | 1.1 Analyse sales plan to clarify strategy and sales targets 1.2 Create promotional package to meet requirements of sales plan, enhance business corporate image and satisfy all relevant legislation, regulations and codes of practice 1.3 Implement promotional strategy within budget and in timeframes specified |
2. Prepare distribution channels | 2.1 Identify distribution channels and reach agreements for selling products and/or services 2.2 Train personnel to develop product and service knowledge and ensure quality client service is maximised 2.3 Distribute promotional materials to salespeople through established distribution channels within appropriate timeframes |
3. Monitor and review sales plan implementation | 3.1 Establish criteria to measure effectiveness of promotional strategy and performance criteria for sales staff and distribution channels, and monitor attainment of forecast sales target 3.2 Make adjustments to promotional strategy or product and service distribution, as necessary, to ensure required result is being obtained 3.3 Contribute feedback on implementation of sales plan and promotional strategy to sales planning process |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 1.2, 2.1 | Analyses a range of textual information from a variety of sources and collates and distributes according to specific requirements |
Writing | 1.2, 2.1-2.3, 3.1-3.3 | Prepares a range of materials suited to specific purposes and audiences using appropriate format, clear language and accurate spelling and grammar |
Oral Communication | 2.1, 2.2, 2.3, 3.1-3.3 | Participates in verbal exchanges and clearly explains detailed information using language, tone and pace appropriate to the audience Uses active listening and questioning techniques to clarify and convey information and to obtain feedback |
Numeracy | 1.3, 2.3, 3.1 | Uses mathematical equations to calculate, compare and collate numerical and financial data required for planning and scheduling activities |
Navigate the world of work | 1.2, 1.3 | Monitors adherence to legal and regulatory rights and responsibilities when undertaking own tasks Recognises and follows explicit and implicit protocols, and meets organisational expectations |
Interact with others | 2.1-2.3, 3.1, 3.3 | Selects the appropriate form, channel and mode of communication to achieve a specific purpose Tailors every communication to achieve its purpose, demonstrating a sophisticated understanding of the needs, interests, issues and priorities of each audience Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group interaction through the sharing of knowledge, information and resources and by providing feedback |
Get the work done | 1.1-1.3, 2.1-2.3, 3.1, 3.2 | Uses existing structures and systems when developing plans for complex activities, monitors achievement against goals, budgets and timeframes, and makes adjustments if required Plans, organises and implements activities for staff and others to ensure organisational training goals are met Identifies the critical factors that impact on decisions, evaluates the effectiveness of decisions, monitors outcomes and reflects on the impact for future situations Applies lateral thinking techniques as part of the creative process Uses digital systems and tools to access information, identify trends and manipulate data to assist in the development of strategies |
Sectors
Sales and marketing