Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1. Identify content needs | 1.1. Identify strategic intent of website from business requirements and client expectations 1.2. Develop information requirements based on the website intent, intended audiences, types of client interactions, and long- and short-term goals for the site 1.3. Identify required information and group into business schemes related to the business structure 1.4. Determine content requirements for each process |
2. Plan content structure | 2.1. Cluster and document information in related topics 2.2. Develop a hierarchy of information and check data to confirm sequence of hierarchy 2.3. Ensure that labels are clear, consistent, coherent and relatively intuitive for client to access |
3. Develop navigation system | 3.1. Build navigation system for overall website based on business requirements 3.2. Ensure ease of navigation on the site and provide different ways of searching, while providing feedback to client. 3.3. Ensure the navigation system gives users the flexibility to find the information and products they want 3.4. Develop a consistent and logical labelling system, taking into account client demographics |
4. Test and sign off | 4.1. Construct prototype of information architecture design 4.2. Arrange for a subset of the client to test the prototype for usability to determine if architecture meets client expectations 4.3. Ensure site content will format correctly in the business and client technical environment 4.4. Adjust architecture based on client feedback 4.5. Sign off prototype to confirm current and future business requirements are met |
Required Skills
Required skills |
Website analysis Use of site design software and hardware User analysis Integrating on-line processes |
Required knowledge |
Website architecture and business process design and linkages between processes Client and business liaison and understanding how e-business sites fit into corporate strategy Implications of technology connectivity and documentation of technical specifications |
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: Assessment must confirm the ability to develop the information architecture of a complex website that meets current and future business requirements. Assessment should confirm that users can confidently and readily access the information they require. To demonstrate competency in this unit, the learner will need access to: E-business website Business strategy Client demographics documentation |
Context of and specific resources for assessment | Website information forms an important function for organisations dealing with electronic transactions. Breadth, depth and complexity involving information architecture, including identifying the technical and human computer interface aspects are important for all aspects of modern business. The breadth, depth and complexity covering planning and initiation of alternative approaches to skills or knowledge applications across a broad range of technical and/or management requirements, evaluation and coordination would be characteristic. Assessment must ensure: self-directed application of knowledge and skills, with substantial depth in some areas where judgement is required in planning and selecting appropriate equipment, services and techniques for self and others. Applications involve participation in development of strategic initiatives as well as personal responsibility and autonomy in performing complex technical operations or organising others. It may include participation in teams including teams concerned with planning and evaluation functions. Group or team coordination may also be involved. |
Method of assessment | The purpose of this unit is to define the standard of performance to be achieved in the workplace. In undertaking training and assessment activities related to this unit, consideration should be given to the implementation of appropriate diversity and accessibility practices in order to accommodate people who may have special needs. Additional guidance on these and related matters is provided in ICA05 Section 1. Competency in this unit should to be assessed using summative assessment to ensure consistency of performance in a range of contexts. This unit can be assessed either in the workplace or in a simulated environment. However, simulated activities must closely reflect the workplace to enable full demonstration of competency. Assessment will usually include observation of real or simulated work processes and procedures and/or performance in a project context as well as questioning on underpinning knowledge and skills. The questioning of team members, supervisors, subordinates, peers and clients where appropriate may provide valuable input to the assessment process. The interdependence of units for assessment purposes may vary with the particular project or scenario. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: ICAA5144B Determine best-fit topology for a local network An individual demonstrating this competency would be able to: Demonstrate understanding website information structures, with depth in some areas Design across a broad range of technical functions Generate ideas through the analysis of information Manage website information architecture Demonstrate understanding of a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas Analyse and plan approaches to technical problems or management requirements Transfer and apply theoretical concepts and/or technical or creative skills to a range of situations Evaluate information, using it to forecast for planning or research purposes Take responsibility for own outputs in relation to broad quantity and quality parameters Take some responsibility for the achievement of group outcomes Maintain knowledge of industry products and services |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Requirements may be in reference to: | business system network people in the organisation |
Client may include but is not limited to: | internal departments external organisations individual people employees |
Content may include: | information and interactive features such as product information organisational information copyright and disclaimer notices site map frequently asked questions what's new customer-specific information customer-only information error messages instructions feedback mechanisms reference pages forms background articles ratings/rankings/testimonials/quotes from reviews hyperlink titles |
Sectors
Unit sector | Analyse and Design |
Employability Skills
This unit contains employability skills. |
Licensing Information
Refer to Unit Descriptor