Application
This unit applies to web designers and digital media designers responsible for creating animations for the web and other media.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Analyse project requirements | 1.1 Determine the necessary dynamic functionality of the animation to be included inside a web or other interactive document 1.2 Determine the appropriate language to achieve that functionality 1.3 Determine and evaluate current requirements for the specified application |
2. Design animations | 2.1 Design the animations to enhance the page and to meet requirements 2.2 Design animations to meet specifications for sound and interactive functions 2.3 Design animations that will add to the overall professionalism or entertainment value of an application |
3. Produce animations | 3.1 Produce animations for web pages and other media 3.2 Research and experiment with a range of animation techniques for enhancing the user experience 3.3 Produce web animations for a website which enhance the overall professionalism or entertainment value of the website 3.4 Test and debug scripts against the required functionality and reiterate until correct |
4. Publish animations | 4.1 Publish animations in acceptable format 4.2 Incorporate animations into a hypertext markup language (HTML) page 4.3 Complete the documentation and submit to the appropriate person for approval |
Required Skills
Required skills
analytical skills to:
determine functional requirements
identify appropriate design elements to match requirements
communication skills to:
create a user-friendly animation
create an animation that markets the message effectively
liaise with the client
initiative and enterprise skills to provide feedback and recommend the most appropriate technology solutions
learning skills to research encountered problems independently
literacy skills to:
create effective marketing dialogue within the animation
follow naming conventions
interpret workplace instructions and other technical documents
planning and organisational skills to determine the most appropriate solution
problem-solving skills to:
determine the best coding level to maximise the number of possible browser viewing
identify and rectify animation functional problems, resolve bugs in the code created, and resolve error messages
select the most efficient and effective algorithms
research skills to:
find solutions to encountered problems
find the solution best suited to client requirements
technical skills to:
apply web programming concepts
create HTML or eXtensible hypertext markup (XHTML) pages with embedded animation
create animations aesthetically pleasing to look at, interesting, entertaining and interactive.
Required knowledge
internet technology to inform the choice of the right scripting type to reach a maximum determined audience
principles of analysis and design
principles of marketing
programming control structures, object-oriented programming:
buttons
scripting to go to URLs
scripting to jump to different parts of the animation
scripting using the programming language
web-animation programming concepts, including:
acceptable formats for importing assets
component libraries
cross-browser issues
importing and exporting libraries
inserting the published work to an HTML or XHTML page
internet animation player statistics
masking
movements and automated movements
publishing the finished work to an acceptable web format
shape animation and manipulation
symbols
text manipulation
transparencies.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: design and create interactive animation following current industry standards design and create interactive animation to enhance the professionalism and entertainment value of a website. |
Context of and specific resources for assessment | Assessment must ensure access to: development environment internet access browsers appropriate learning and assessment support when required modified equipment for people with special needs. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: verbal or written questioning to determine candidate’s knowledge regarding: animation techniques terminology methods evaluation of the effectiveness of a candidate’s design and creativeness of the animation in advertisements and website enhancements review of the candidate’s research report of web technology trends, explaining the methods and attributes used and how the animation created enhances the website and entices buyers to click on advertisements. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate. Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed. Indigenous people and other people from a non-English speaking background may need additional support. In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Web or other interactive document may include: | previously created and new HTML documents saved HTML documents. |
Animations may include: | ActionScript Silverlight. |
Sectors
Digital media technologies
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement but users should confirm requirements with the relevant federal, state or territory authority.