Application
This unit applies to information and communications technology (ICT) personnel who need to develop a social networking web presence for a small or large office environment using social media tools and applications.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Describe different types of social media tools and applications | 1.1 Explain characteristics of the term social media 1.2 Identify different types of social-media tools and applications 1.3 Illustrate some of the issues associated with the use of social media tools and applications |
2. Compare different types of social media tools and applications | 2.1 Select one social media type for review 2.2 Review most popular tools and applications within that social media type 2.3 Itemise benefits across a range of the most popular tools and applications 2.4 Select most appropriate social media tool or application |
3. Set up and use popular social media tools and applications | 3.1 Identify social media tools and applications for possible implementation 3.2 Initiate preferred social media tools and applications for use 3.3 Establish social media interface using text and file content 3.4 Initiate social networking interaction 3.5 Test and evaluate tools and applications for ease of use 3.6 Present findings |
Required Skills
Required skills
communication skills to:
communicate with peers and supervisors
seek assistance and expert advice
literacy skills to:
interpret user online manuals and help functions
read and write basic documents and instructions
problem-solving skills to address problems when using applications
technical skills to:
access the internet
operate a personal computer (PC) and printer
to enter text and numerical data
use social media application packages.
Required knowledge
basic technical terminology in relation to social networking and social media applications and tools
basic knowledge of uploading images, text files, PDF files, audio files, video files and link associated files
features and functions of social media applications
import and export software functions
linking documents
OHS principles and responsibilities for ergonomics, including work periods and breaks
tagging to facilitate collaborative folksonomy
social media applications and procedures for connecting to social networking sites
use of input and output devices
use of RSS feeds to connect a social network.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: identify different types of social media tools and applications, and issues associated with their use access the internet, set up a social networking presence and upload and link a wide variety of files use OHS principles and responsibilities for ergonomics, such as work periods and breaks. |
Context of and specific resources for assessment | Assessment must ensure access to: PC and printer internet social-media tools and applications online instructional documents appropriate learning and assessment support when required. Where applicable, physical resources should include equipment modified for people with special needs. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: verbal or written questioning to assess candidate’s knowledge of types of social media tools and applications, and social-networking sites direct observation of candidate accessing and interacting with a variety of social-networking sites review of social-media tools and application evaluations. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate. Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed. Indigenous people and other people from a non-English speaking background may need additional support. In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Social media may include: | web applications that facilitate: information sharing interoperability user-centred design. |
Social-media tools and applications may include: | blogs folksonomies hosted services mashups social networking sites: YouTube Flickr video sharing sites web applications wikis. |
Issues may include: | copyright privacy security trust. |
Text and file content may include: | applications, including: .exe .ppt .rtf .zip audio, including: .mid .mp3 .wav graphics, including: .bmp .gif .jpg .swf .tif text, including: .htm .txt video, including: .avi .mov .mpg web, including: .asp .xml. |
Social networking is being connected by one or more specific types of interdependency, such as: | common interest financial exchange knowledge personal relationships prestige relationships of beliefs. |
Ease of use may include: | affordability desirable features for an online presence: bulletin boards direct mailing to customers online forums selling of products online ease of communications flexibility for placement of text, links and images reasons for an external online presence: communication with potential customers promotion of products and services recruitment of volunteers and new staff reasons for an internal online presence: regular staff communications enterprise cohesion display of staff achievements reliability set-up ease. |
Sectors
Web
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement but users should confirm requirements with the relevant federal, state or territory authority.