Application
This unit applies to web developers who are required to develop the content material for web pages.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Prepare to develop content for site | 1.1 Identify customer information needs with reference to audience, site functionality and client requirements 1.2 Confirm site purpose and functionality with reference to client specification 1.3 Select content channels and format as part of client requirements 1.4 Obtain templates and style guides 1.5 Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality 1.6 Negotiate alterations to site design, as required by the content and client requirements |
2. Write site content | 2.1 Create content according to content and client requirements 2.2 Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical 2.3 Edit content with reference to audience needs, site functionality, content and client requirements |
3. Upload content | 3.1 Log into server site using either administrative or anonymous file transfer protocol in preparation for upload 3.2 Launch transfer file transfer protocol (FTP) client and navigate to destination directory, either graphically or by using a command line interface 3.3 Store and order files according to logical design and user needs, using accepted file extension scheme 3.4 Demonstrate operation in closed contention mode |
Required Skills
Required skills
communication skills to liaise and negotiate with clients and colleagues
literacy skills to:
apply principles of plain English writing for a variety of cultures and people with special needs
identify content
write for the internet
planning and organisational skills to:
analyse organisational and audience needs
determine appropriate content channels and formats
identify and understand diverse target audience needs
technical skills to:
create content
manage and design the visual composition of the site
upload content.
Required knowledge
content features, including clarity, ease of viewing and readability
copyright and intellectual property legislation relating to web page content
document design, web design and usability
functions and features of:
micro-content elements, such as headings, highlighted words and link text
style guides, such as cascading style sheets (CSS)
information architecture
instructional design principles
obligations of merchants and service providers
organisational requirements relating to web page content
privacy requirements relating to web page content.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: write in a manner that recognises cultural differences, diversity and people with special needs demonstrate some knowledge of website content creation develop and upload quality content for a website. |
Context of and specific resources for assessment | Assessment must ensure access to: copy edit resources culturally reviewed content style guides and templates website specifications word-processing and web development software organisational documentation and industry requirements appropriate learning and assessment support when required modified equipment for people with special needs. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct observation of candidate loading and removing content on a site verbal or written questioning to assess candidate’s knowledge of site functionality and web design review of web content developed by candidate. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate. Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed. Indigenous people and other people from a non-English speaking background may need additional support. In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Client requirements may refer to: | business network organisational policies people in the organisation style system. |
Client may include: | employee external organisation individual internal department. |
File transfer protocol client may include: | commercial software applications in-house or customised software organisation-specific software packaged software. |
Sectors
Web
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement but users should confirm requirements with the relevant federal, state or territory authority.