ICTPRO5026A
Develop training, marketing and sales resources for telecommunications products

This unit describes the performance outcomes, skills and knowledge required to develop documentation and training material providing product-specific technical information to clients within an organisation. The training resources are likely to be for new products using emerging technologies supplied by the service provider.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement but users should confirm requirements with the relevant federal, state or territory authority.

Application

Staff with high level communication skills who are involved in sales and marketing of new and emerging technologies of Next Generation Networks (NGN) apply the skills and knowledge in this unit.

They may be technical or semi-technical staff with responsibilities for professional development on product-specific material.

They develop product technical information resources, including web resources for use by technical, sales and training personnel.


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Prepare information and formats for training, marketing and sales resources

1.1. Identify target audience, product type, resources type, format and purpose to be developed

1.2. Locate enterprise resources relating to telecommunications product information and technical data suitable for training such as marketing and sales materials, manufacturer's documentation and sites for suitable resources

1.3. Research a range of formats for the resources and materials to meet requirements of the identified audience

1.4. Determine specifications for the resource material and confirm with customer for approval

2. Develop resources and obtain approvals

2.1. Produce draft training, marketing and sales resources in consultation with relevant user groups and training resource designers

2.2. Check that resources are for the latest product available for sales and marketing

2.3. Produce clear and accurate training manuals and user guides for consultation

2.4. Confirm accuracy of information with appropriate technical staff prior to publication or production and obtain approvals

3. Monitor distribution and maintenance of resources

3.1. Develop schedule for distribution of resources consistent with product or facility release and list of users

3.2. Seek feedback on the content and presentation from users and make improvements as required

Required Skills

Required skills

analytical skills to determine enterprise information requirements

communication skills to:

explain product information

liaise with others to determine needs

interpersonal skills to relate to customers and other members of staff

literacy skills to:

develop written technical information resources

interpret technical specifications and related documentation

PC skills to collate and present information

planning and organisational skills to:

plan project requirements and priorities

prepare for distribution of product technical information for technical, sales and training staff

research skills to gain and maintain relevant and current technical knowledge

Required knowledge

common customer telecommunications applications and related equipment

occupational health and safety (OHS) and regulatory requirements

specific product knowledge and reference documents relevant to products

technical terminology

training resource development

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

interpret and use equipment and system manuals, specifications, relevant enterprise policy and documentation

develop training resources for different knowledge and skill levels

evaluate web-based training resources

implement improvements based on feedback

provide a range of resource types, including print based and web-based.

Context of, and specific resources for assessment

Assessment must ensure:

workplace where technical information may be developed and distributed to technical, sales and training staff

relevant product technical information, databases, legislative requirements and other site and project related documentation.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

review of resources developed in different formats by the candidate for a range of training resources

oral or written questioning to assess knowledge of the process for researching and creating training resources.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

ICTEDU5025A Develop and deliver training associated with new or modified products.

Aboriginal people and other people from a non-English speaking background may have second language issues.

Access must be provided to appropriate learning and assessment support when required.

Assessment processes and techniques must be culturally appropriate, and appropriate to the oral communication skill level, and language and literacy capacity of the candidate and the work being performed.

In all cases where practical assessment is used it will be combined with targeted questioning to assess required knowledge. Questioning techniques should not require language, literacy and numeracy skills beyond those required in this unit of competency.

Where applicable, physical resources should include equipment modified for people with special needs.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Target audience may refer to:

customers

marketing staff

new staff

personnel external or internal to the organisation

promotional staff

sales personnel

technical staff

trainers.

Resources may include:

brochures

manuals:

technical

training

manufacturer's materials

product presentations

specific resources for disability groups

user guides

web-based training resources

websites.

Telecommunications product information and technical data may relate to:

customer premises equipment (CPE) products:

accessories

computer equipment

local or wide area network equipment

mobile phones

modems

comparison charts

information intended to assist sales representatives

installation and set-up procedures

launch of new product

network facilities and system features

new vendor products and technologies

owner's manuals

peripherals

product database:

model numbers

recalls

serial numbers

upgrades

variants.

User groups may be:

human resources section

marketing and sales section

section or project managers

supervisors

training or staff development officers.

Training resource designers may be:

brochure designer

contracted

in-house

manual designer

web designer.

Appropriate technical staff may include:

equipment supplier

technical designers

technical staff responsible for providing product information and technical data

vendor technical expert.


Sectors

Unit sector

Telecommunications


Competency Field

Product skills and advice


Employability Skills

This unit contains employability skills.


Licensing Information

Refer to Unit Descriptor