- PUACOM012B - Liaise with media at a local level
PUACOM012B
Liaise with media at a local level
Application
The application of this unit in the workplace - the environments, complexities and situations involved - will be written during Phase II of the Review of the PUA00 Public Safety Training Package. This text will be useful for the purposes of job descriptions, recruitment advice or job analysis; where possible, it will not be too job specific to allow other industries to import it into other Training Packages, where feasible. | |
Prerequisites
Prerequisite Unit/s | Nil |
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1. Determine media requirements | 1.1 Organisational protocols are followed when liaising with the media 1.2 The media's potential interest is assessed and arrangements are made to meet needs where appropriate 1.3 Operational responsibilities are balanced against the provision of information to the media |
2. Provide information to the media | 2.1 A positive image of the organisation is maintained when liaising with the media 2.2 Every opportunity is used to promote the organisation, its services and personnel 2.3 Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media |
3. Publicise an event | 3.1 Relationship is established with media contacts 3.2 Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media 3.3 Information provided to media is recorded and maintained |
Required Skills
This describes the essential skills and knowledge and their level, required for this unit. |
Required Skills |
attention to detail communicating facts in a fluent, clear and interesting manner empathy with victims and operational personnel liaison with media and other organisation personnel media presentation prioritisation between operational responsibilities and provision of information to media public speaking retaining professionalism under duress |
Required Knowledge |
organisational protocols relating to media liaison (for example legal and organisation requirements relating to: confidentiality libel accuracy discrimination) role of media in disseminating information requirements of media to present information in a newsworthy/informative manner requirements of different media: newspapers magazines radio television (local, regional, national media) communication skills establishing media relationship |
Evidence Required
Critical aspects for assessment and evidence required to demonstrate competency in this unit | It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities Consistency in performance Evidence should be gathered over a period of time in a range of actual or simulated workplace environments |
Context of and specific resources for assessment | Context of assessment On the job or in a simulated work environment Specific resources for assessment No special requirements |
Guidance information for assessment | Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package. |
Range Statement
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below. | |
Organisation may include | Fire Police State Emergency Service Emergency Management |
Organisational protocols may include | organisational policies and procedures personal presentation being as neat as possible considering the operational circumstances ensuring media liaison person is fully briefed and prepared acknowledge support of other organisations seeking advice from headquarters where appropriate limiting comments on role of own service relevant Federal and State legislation and regulations |
Liaising with the media may include | print (local, community, daily newspapers, magazines) television (live or pre-recorded) radio (live or pre-recorded) |
Operational responsibilities may include | preservation of life and property, which is the principal concern to all public safety personnel presenting information relevant to the public |
Event may include | long service to organisation medal presentation awarding of certificates donations/sponsorships/fundraising recruiting new equipment VIP visit open day training unusual rescues self help information |
Media's potential interest may include | enormous media event standard report human interest in the public's interest |
Media's requirements may include | deadlines capabilities visual and verbal requirements types of medium variation journalists amenities briefing area access to media liaison person bilingual personnel and bilingual information |
Media may include | representatives from mainstream, community and ethnic television print and broadcast media |
Organisational positive image may include | promote the relevance and efficiency of the service report the facts heroism of personnel organisational personnel are co-operative and responsive organisational personnel well presented handling media in most positive manner in even the most adverse conditions/circumstances |
Media opportunity may include | opportunity to promote the services provide educational information to the public airplay |
Relevant and succinct information may include | information that according to protocol is available for public release report facts and avoid speculation do not supply classified information use language that can be readily understood by all to avoid misinterpretation |
Sectors
Not applicable.
Employability Skills
This unit contains employability skills. |
Licensing Information
Not applicable.