Application
This unit describes a key workplace skill for all people working in the floristry industry. They require a broad knowledge of the industry and essential product knowledge that supports many sales and operational work activities. It applies to the full range of industry sectors and environments; the floristry business could be a retail, studio or online business. All personnel at all levels would apply this skill and it applies to a diverse range of people such as retail floristry personnel, telephone sales agents, e-business sales personnel, studio florists, floral designers, florists involved in corporate or special events and owner-operators of small floristry businesses. |
Prerequisites
Nil | ||
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
1. Identify and access information about the floristry industry. | 1.1. Identify the sales or operational need for industry and product information and clarify with the help of relevant personnel. 1.2. Identify sources ofinformation to obtain information on the floristry industry. 1.3. Access informationabout the industry from sources and select according to the identified need. |
2. Source and comprehend information on floristry products. | 2.1. Use a range of methods to obtain information on products and services frequently sold by the floristry industry including those for events and special occasions and ancillary merchandise. 2.2. Read and interpret specificproduct information to further develop product knowledge. 2.3. Comprehend the features of the particular floristry product range of the business and apply this in day to day activities. 2.4. Obtain information on suppliers of floristry materials and apply this in day to day activities. 2.5. Record and store information for future use according to the organisation's systems. |
3. Update personal and organisational knowledge of floristry products. | 3.1. Obtain information to continuously update knowledge of floristry products and services. 3.2. Seek feedback from colleagues and customers on experience with floristry products. 3.3. Share updated information with colleagues according to the organisation's procedures. |
Required Skills
|
Required skills |
research skills to identify, interpret and sort relevant information communication skills including active listening and questioning to obtain information and to provide a verbal summary of information literacy skills to read and comprehend the content of sometimes unfamiliar and detailed product information documents, including in-house and supplier product sheets or manuals writing skills to summarise and record information in basic documents such as information sheets, portfolios and files. |
Required knowledge |
sources of general information on the floristry industry sources of product information including industry, supplier and grower sources key characteristics of the floristry industry, including structure andbusiness interrelationships the existence and operational function of relay services, in particular those that apply to the business the existence and main operational functions of industry and grower associations, supply and distribution organisations especially those with which the business has a relationship the key characteristics of major categories of floristry products sold by the industry the key features of products sold by the floristry industry including ancillary products and special occasion and event products and, in particular, the products and services sold by the organisation the existence and basic aspects of state and territory laws and actions that must be adhered to by floristry businesses, in particular laws that cover: environmental protection (this would include requirements that must be met by floristry businesses when sourcing and selling protected flowers) consumer protection (this would include refund requirements that must be met by floristry businesses, terms and conditions of quotations and cancellation fees) responsible service of alcohol food safety. different formats for recording product information. |
Evidence Required
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: ability to obtain current, relevant and accurate information on the floristry industry and products sold by accessing a range of information sources and using different research methods ability to relay knowledge of current information sources ability to describe the key features of the floristry industry and products sold ability to regularly source and use information on a variety offloristry products.To ensure consistency of performanceand ability to respond to different requirements, this should occur over a period of time and the information should be tailored to meet different sales and operational needs completion of research activities within commercial time constraints and within any operational deadlines. |
Context of and specific resources for assessment | Assessment must ensure: access to information equipment such as computers, communication technology, printers, information programs and publications currently used in the floristry industry to source and store floristry related information access to sources of product information such as reference books, sales brochures, product and service manuals, supplier information kits, electronic information sources, the Internet and information databases. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: evaluation of information sourcing activities that are integrated with other activities such as organising a relay sale or delivery, selling, assembling or constructing floristry products projects, case studies or work activities to assess ability to obtain current, accurate and relevant information for particular operational purposes evaluation of documented sources of information and portfolios of product information prepared by the candidate to meet differing operational needs written and oral questioning or interview to test knowledge of the sources of information and the various key features of the floristry industry and its products review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBPUR301B Purchase goods and services SFLDEC201A Assemble floristry products SFLDEC302A Design floristry products SFLSOP307A Sell floristry products SFLSOP308A Prepare quotations for floristry products SIRXINV002A Maintain and order stock SIRXSLS001A Sell products and services. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Sales or operationalneed may involve: | providing product information and advice to the customer selling floristry products organising a relay sale or delivery designing suitable floristry products assembling or constructing floristry products purchasing or receiving and storing floristry stock preparing quotations. |
Relevant personnel may include: | colleagues supervisors managers floral designers studio designers more experienced florists owner-operators of a small floristry business production managers. |
Sources of information on the floristry industry may include: | the Internet or intranet major suppliers to the floristry industry major relay organisations or distributors state and federal government authorities e.g. the Australian Quarantine Information Service (AQIS) and state or territory national parks and wildlife services media reference books libraries industry associations grower associations unions industry journals or trade magazines personal observation and experience colleagues, supervisors and managers industry contacts, mentors and advisors professional development activities including: product launches promotional seminars trade shows workshops conferences demonstrations. |
Information about the industry may include: | different floristry sectors or business types within the industry and their interrelationships major industry, union and grower associations and their role major relay or distribution organisations and their role different industries to which the floristry industry supplies products or has a relationship with including: tourism and hospitality events entertainment retail wholesale horticulture fashion the relationship that the particular floristry business has with others current and emerging industry technologies current issues of concern to the floristry industry including: proposed or changing legislation that may affect the floristry business negative environmental impacts of producing floristry products especially those that relate to resource, water and energy use emerging markets effects of economic situations on consumer spending. |
Range of methods to obtain information may involve: | informal discussions with colleagues formal study and research accessing and reading promotional information, including product brochures and updates talking to trade and general media attending professional development activities including: product launches promotional seminars trade shows workshops conferences demonstrations direct contact with other organisations, including suppliers, industry associations, grower associations and distribution chains attending floral festivals and competitions accessing the Internet and intranet personal on-site observation or exploration of parks, gardens, state forests and national parks organising information from own memory and experiences watching television, videos and films listening to radio reading newspapers, books and other references. |
There is a broad range of products and servicesfrequently sold by the floristry industry including: | flowers including: fresh (common, exotic and Australian wildflowers) dry and preserved artificial. plant materials including: fresh (common, exotic and Australian foliage) dry and preserved artificial potted plants fruit and vegetables. horticulture products display or stock items cash and carry arrangements custom-made products services such as: design consultancy event styling relay organisation transportation and delivery labour for management of on-site events or special occasions on-site installation and disposal of floral displays on-site maintenance of all floral displays throughout the life of an event or special occasion large, small or themed corporate displays including components constructed off-site and assembled on-site for: exhibition centres ball rooms restaurants and reception centres theatres galleries hotels government buildings hospitals corporate offices marquees gardens cruise boats churches or chapels. |
Events and special occasions may include: | corporate events balls and banquets themed events industry and other awards presentations theatrical performances trade shows exhibitions floral competitions floral festivals special occasions including: weddings parties e.g. birthdays and engagements religious celebrations e.g. communions, bar mitzvahs funerals. |
Ancillary merchandise may include: | chocolates, fruit, nuts, alcohol hampers gift items of any type novelties such as balloons and toys flower preservatives and conditioning agents presentation materials including: wrapping gift cards and message items. |
Specific product information may be found in: | product labels brochures e-brochures organisation-designed information systems, e.g. inventory control database, product and service manuals, price lists supplier price lists sales kits supplier information kits advertising flyers manufacturer specifications. |
Features of the particular floristry product range may include: | supply cost usual mark-up sale cost cost of any specials products subject to promotions suppliers seasonal availability complementary products and services appropriateness for special occasions or events appropriateness of different products to meet different customer needs. |
Suppliers of floristrymaterials may include: | flower and plant materials growers and wholesalers no matter where located: locally regionally intra state interstate overseas wholesale suppliers of: presentation materials wrapping and packaging materials foodstuffs and alcohol novelties and toys horticultural items. |
Storage of information may include: | card reference systems files and notes on particular floristry products files and notes on suppliers of various floristry products computerised database of information personal product preference manual. |
Sectors
Unit sector | Floristry |
Competency Field
Floristry Sales and Operations |
Employability Skills
This unit contains Employability Skills. |
Licensing Information
Not applicable.