The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Analyse market information
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Identify, research and analyse existing or new markets for existing or new products or services using techniques to ensure reliable data Completed |
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Analyse past trends and developments to determine market variability and associated risks Completed |
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Develop gross margin budgets to account for market variability Completed |
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Identify and evaluate competing products to determine strengths and weaknesses of own products Completed |
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Monitor market environment to ensure information is current and reliable Completed |
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Identify the legal, ethical and environmental constraints of the markets and their effect on the enterprise Completed |
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Identify product specifications that suit market requirements and price advantage at the time Completed |
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Present clear and concise information to the enterprise management team Completed |
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Identify and evaluate factors to include in a marketing plan
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Identify and evaluate production processes to ensure required product specifications are met Completed |
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Identify and assess alternative selling strategies and techniques to identify marketing targets and methods Completed |
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Identify and assess distribution channels and their role in your marketing strategies Completed |
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Ensure the data used is reliable and the market environment and trends are substantiated Completed |
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Evaluate the role of marketing professionals in providing advice Completed |
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Develop a marketing plan for your products and services
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Establish marketing objectives based on current and potential product specifications Completed |
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Select appropriate production processes to ensure product specifications are met Completed |
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Select selling strategies to ensure required prices are achieved Completed |
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Select appropriate distribution channel options to ensure access to target markets is achieved efficiently and appropriately Completed |
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Establish time-frames for production, distribution and selling activities Completed |
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Develop a gross margin budget to demonstrate the cost effectiveness of the marketing plan Completed |
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Develop partial gross margin budgets to account for market variability Completed |
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Determine promotional strategies
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Prepare and record detailed plans for promotional activities Completed |
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Outline objectives, level of exposure and available markets Completed |
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Ensure strategies take account of time management and scheduling issues, and resource constraints Completed |
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Create promotional materials that enhance the product and commercial presentation Completed |
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Record and communicate priorities, responsibilities, timelines and budgets for promotional activities Completed |
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Implement marketing activities
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Schedule planned marketing activities within appropriate timeframes Completed |
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Develop measurable performance targets that meet business plan objectives Completed |
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Organise distribution channels and ensure product and service information is accurate and readily available to clients Completed |
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Implement marketing activities within budgetary constraints to meet legal, ethical and enterprise requirements Completed |
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Evaluate marketing performance
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Review the established marketing objectives to ensure they remain viable Completed |
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Make an objective assessment of the marketing plan and its implementation by a comparison of valid and reliable data against the established objectives Completed |
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Assess product, pricing and distribution policies in relation to market changes, marketing objectives and enterprise requirements Completed |
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Identify areas of positive marketing performance and take corrective action to remedy poor marketing performance areas Completed |
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Document and distribute information for continual analysis and effective planning management Completed |
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