The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Interpret creative brief
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Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used Completed |
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Identify and check advertising content and supporting information for accuracy and completeness Completed |
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Confirm time, schedule and budget requirements for creating the advertisement/s Completed |
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Identify legal and ethical constraints Completed |
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Create radio advertisement
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Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget Completed |
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Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action Completed |
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Prepare scripts to meet requirements of producer and performer/s and the allotted time Completed |
Evidence:
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Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements Completed |
Evidence:
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Create television or cinema advertisement
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Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget Completed |
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Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief Completed |
Evidence:
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Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s Completed |
Evidence:
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Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements Completed |
Evidence:
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Create internet, web or podcast advertisement
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Determine and produce copy and design elements to communicate required image, features and benefits of product or service Completed |
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Size and position each element of advertisement to achieve balance and focus for the advertisement Completed |
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Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins Completed |
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Design site map, navigation buttons, frames and multiple pages for ease of use Completed |
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Ensure sound, animation and graphics do not distract from the content of the advertisement Completed |
Evidence:
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Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements Completed |
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