The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Define campaign objectives
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Clarify advertiser’s purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign Completed |
Evidence:
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State campaign objectives in measurable terms and identify nature and extent of what advertising is to accomplish Completed |
Evidence:
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Ensure campaign objectives are feasible, given constraints of time, budget, product and market factors Completed |
Evidence:
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Ensure campaign objectives take into consideration factors which may affect consumer responses Completed |
Evidence:
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Ensure campaign objectives meet legal and ethical requirements Completed |
Evidence:
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Prepare advertising budget
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Assess and specify research resource requirements for the advertising campaign Completed |
Evidence:
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Assess and specify resource requirements for range of media options, creative and production services Completed |
Evidence:
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Justify resources allocated to each component of advertising campaign and ensure they are sufficient, in relative terms, to achieve campaign objectives Completed |
Evidence:
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Ensure overall budget meets requirements of the advertising brief Completed |
Evidence:
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Develop schedule for proposed advertising activities
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Confirm campaign length and timing from the advertising brief Completed |
Evidence:
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Identify service providers with required expertise and negotiate their costs and availability Completed |
Evidence:
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Base the choice of service providers on merit and value for money and ensure selection meets legal and ethical requirements Completed |
Evidence:
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Ensure time allowed in schedule to meet creative, media and production requirements is sufficient to achieve advertising objectives Completed |
Evidence:
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Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule Completed |
Evidence:
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