The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop an implementation strategy
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Analyse creative brief and media plan, and determine factors affecting implementation of campaign Completed |
Evidence:
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Ensure strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors Completed |
Evidence:
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Negotiate media contracts
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Confirm media plan and budget for implementation with client Completed |
Evidence:
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Negotiate advertisement positions and price with each media vehicle in accordance with client’s requirements Completed |
Evidence:
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Negotiate and agree on contingency factors and solutions with media representative Completed |
Evidence:
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Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign brief and schedule Completed |
Evidence:
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Monitor advertising campaign
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Evaluate media performance against conditions of the contract, and identify and analyse any variations Completed |
Evidence:
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Apply provisions of media guarantees and make adjustments to media schedules if necessary Completed |
Evidence:
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Execute advertising campaign so it complies with the advertising schedule and budget and meets legal and ethical requirements Completed |
Evidence:
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