The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop a campaign evaluation strategy
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Ensure the evaluation strategy defines standards and measurements by which the effectiveness of the advertising can be measured and improvements identified Completed |
Evidence:
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Establish a strategy which contains specific performance standards for each element of the advertising campaign as well as the overall outcome Completed |
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Ensure the strategy includes the evaluation of the legal and ethical standards acceptable for the advertisement/s Completed |
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Include processes in the strategy for correcting advertisement/s that do not meet legal and ethical standards Completed |
Evidence:
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Implement campaign evaluation strategy
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Evaluate expenditure data to determine effectiveness of the campaign in relation to the budget Completed |
Evidence:
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Evaluate the media program to determine performance against the media plan objectives Completed |
Evidence:
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Evaluate the creative strategy in terms of copy content, creative execution and effectiveness of the finished advertisement Completed |
Evidence:
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Evaluate the interactive effect of all the elements in the advertising campaign to determine the overall effectiveness of the advertising campaign Completed |
Evidence:
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Utilise advertising effectiveness data
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Use the results of evaluations of advertising effectiveness in the analysis and planning phase for subsequent advertising Completed |
Evidence:
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Use expenditure information to improve the budget planning process Completed |
Evidence:
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Use feedback on the advertisement itself to provide ideas for future advertisements and to improve advertising copy Completed |
Evidence:
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Use media performance information to determine whether alternative media approaches would yield better results Completed |
Evidence:
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Use differences between planned and actual accomplishments to define problems to be addressed in the next planning phase Completed |
Evidence:
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