The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Apply sales and marketing principles to performance
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Select a valid framework of sales and marketing principles for a customer contact centre Completed |
Evidence:
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Achieve consensus on sales and marketing principles with stakeholders Completed |
Evidence:
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Integrate sales and marketing principles into customer contact operating objectives and strategies Completed |
Evidence:
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Identify elements of customer engagement centre supply chains Completed |
Evidence:
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Promote engagement centre effectively to supply chain customers Completed |
Evidence:
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Initiate, evaluate and maintain a marketing database system
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Identify appropriate marketing database fields and functions Completed |
Evidence:
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Contribute to the development and testing of a marketing database Completed |
Evidence:
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Evaluate and enhance functionality of the marketing database to best serve the marketing operation Completed |
Evidence:
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Establish effective database maintenance procedures Completed |
Evidence:
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Establish contingency planning for failure of databases and systems Completed |
Evidence:
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Develop and evaluate customer service and retention strategies
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Identify effective aftersales support strategies Completed |
Evidence:
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Develop strategies to retain customers and to build loyalty Completed |
Evidence:
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Establish processes to facilitate aftersales support and customer retention strategies Completed |
Evidence:
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Monitor and review aftersales support and customer retention processes Completed |
Evidence:
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Adjust processes to optimise customer service and retention Completed |
Evidence:
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Analyse sales and customer activity results
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Identify sales and service report criteria relevant to the interests of stakeholders Completed |
Evidence:
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Analyse sales and service data in relation to key performance indicators Completed |
Evidence:
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Report on performance and activity data to stakeholders in a timely manner Completed |
Evidence:
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