The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Segment market
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Identify criteria for use in segmenting market in accordance with marketing plan Completed |
Evidence:
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Identify and access sources of information for segmenting and profiling markets in accordance with marketing plan Completed |
Evidence:
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Segment market in accordance with identified criteria Completed |
Evidence:
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Review market segments for their usefulness in terms of factors such as their size, potential, distinctive needs, easy identification of members or distinctive media use patterns Completed |
Evidence:
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Select market segments to meet marketing objectives, and choose and apply new segmentation criteria if required Completed |
Evidence:
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Identify target market
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Evaluate approaches to determining and describing total market for a product or service Completed |
Evidence:
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Define target market in terms of consumers to be included as prospective users of a product or service, and selected market segments Completed |
Evidence:
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Use segment descriptors to describe target market Completed |
Evidence:
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Identify available strategic marketing options and select targeting strategies that best meet requirements of the marketing plan Completed |
Evidence:
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Profile target audience
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Describe total market and selected market segments using a consumer profile Completed |
Evidence:
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Identify consumer characteristics in standard statistical terms and/or descriptive terms used in media selection in consumer profile Completed |
Evidence:
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Use demographic and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan Completed |
Evidence:
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Describe consumer attitudes to products or services being offered Completed |
Evidence:
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Ensure profile meets organisational requirements of language, format, content and level of detail Completed |
Evidence:
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Develop positioning strategy
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Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile Completed |
Evidence:
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Write a positioning implementation plan containing several options, in accordance with organisational requirements Completed |
Evidence:
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Submit plan to supervisor within specified timelines and make appropriate adjustments based on feedback Completed |
Evidence:
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