The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan promotional activities
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Identify and assess promotional activities to ensure compatibility with organisational requirements Completed |
Evidence:
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Plan and schedule promotional activities according to the marketing needs of the organisation Completed |
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Determine overall promotional objectives in consultation with designated individuals and groups Completed |
Evidence:
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Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources Completed |
Evidence:
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Develop action plans to provide details of products and services being promoted Completed |
Evidence:
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Coordinate promotional activities
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Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals Completed |
Evidence:
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Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel Completed |
Evidence:
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Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation Completed |
Evidence:
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Use networks to assist in the implementation of promotional activities Completed |
Evidence:
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Review and report on promotional activities
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Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services Completed |
Evidence:
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Assess effectiveness of planning processes to identify possible improvements in future activities Completed |
Evidence:
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Collect feedback and provide to personnel and agencies involved in promotional activity Completed |
Evidence:
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Analyse costs and time lines to evaluate the benefits accruing from the promotional activities Completed |
Evidence:
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Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities Completed |
Evidence:
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