The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Research marketing information
|
|
Research the concept of marketing as it applies to the organisation Completed |
Evidence:
|
Identify and analyse organisation's marketing plan and relevant policies and procedures Completed |
Evidence:
|
Identify need for marketing activities from the established marketing plan Completed |
Evidence:
|
Investigate previous marketing activities for relevant information Completed |
Evidence:
|
Identify profile of the market segment Completed |
Evidence:
|
Identify positioning and market mix for each target segment Completed |
Evidence:
|
Identify outcomes expected from marketing activities Completed |
Evidence:
|
Plan marketing activities
|
|
Undertake analysis of collected basic marketing information Completed |
Evidence:
|
Develop and document work activity plans for marketing activities Completed |
Evidence:
|
Obtain approval of plans from relevant enterprise personnel Completed |
Evidence:
|
Implement marketing activities
|
|
Determine and access resources required for work activities Completed |
Evidence:
|
Undertake marketing activities within job role Completed |
Evidence:
|
Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions Completed |
Evidence:
|
Monitor marketing activities, and review and amend activity plan as required Completed |
Evidence:
|
Review marketing activities
|
|
Measure and record outcomes of marketing activities Completed |
Evidence:
|
Review marketing activities against expected outcomes and record identified improvements Completed |
Evidence:
|
Prepare reports of marketing activities and communicate to relevant enterprise personnel Completed |
Evidence:
|