The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify the convergent environment
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Review and identify the role of the traditional siloed sectors to client requirements Completed |
Evidence:
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Identify the potential points of integration Completed |
Evidence:
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Establish the role of the customer within the convergent environment Completed |
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Confirm and ensure that messages can be unified across an integrated offering Completed |
Evidence:
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Identify relevant and current legislation, regulations and policies that may impact on marketing within the convergent environment Completed |
Evidence:
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Prepare cross sector marketing tools and techniques
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Identify and evaluate tools and techniques from traditional sectors to the integrated marketing communication environment Completed |
Evidence:
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Create convergent tools and techniques suitable for use within a divergent media environment Completed |
Evidence:
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Create tools and techniques suitable for use within a customer-centric environment Completed |
Evidence:
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Review and confirm the fit-for-purpose and cost effectiveness of relevant tools and techniques Completed |
Evidence:
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Apply convergent marketing communications
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Select and utilise integrated, cross sector and media divergent marketing communication solutions to meet client requirements Completed |
Evidence:
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Identify and engage the use of sector and technology specific experts where appropriate Completed |
Evidence:
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Establish channels to empower and respond rapidly to customer perspectives Completed |
Evidence:
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Establish and maintain expert and business networks relevant to marketing communication convergence Completed |
Evidence:
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