The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Implement marketing strategies and tactics
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Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities Completed |
Evidence:
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Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities Completed |
Evidence:
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Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements Completed |
Evidence:
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Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives Completed |
Evidence:
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Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan Completed |
Evidence:
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Monitor marketing strategies and tactics
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Monitor and implement promotional activity against communication objectives in the marketing plan Completed |
Evidence:
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Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan Completed |
Evidence:
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Monitor marketing results against targets in the marketing plan Completed |
Evidence:
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Monitor marketing revenue and costs against budget, and analyse record variations Completed |
Evidence:
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Prepare and present marketing reports indicating ongoing progress towards marketing objectives Completed |
Evidence:
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Evaluate and improve marketing performance
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Regularly assess marketing performance against objectives Completed |
Evidence:
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Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix Completed |
Evidence:
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Change business practices in line with changing customer requirements to maintain business relevance and viability Completed |
Evidence:
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Document recommendations for improvement in accordance with organisational requirements Completed |
Evidence:
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Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation Completed |
Evidence:
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