The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Investigate sponsorship and event marketing opportunities
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Research and identify sponsorship and event marketing opportunities Completed |
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Analyse advantages and disadvantages of a range of sponsorships and events Completed |
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Identify target audience for potential sponsorship and event marketing, and analyse motivation Completed |
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Identify legal, cultural and ethical requirements related to sponsorship and event marketing Completed |
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Use a range of criteria to select sponsorships and events which would be effective for marketing to the target audience Completed |
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Plan sponsorship and event marketing
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Develop and record objectives and purpose of sponsorship and event marketing Completed |
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Analyse and record how sponsorships and events fit with other marketing strategies and business objectives Completed |
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Calculate costs of chosen sponsorships and events, and establish a budget Completed |
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Plan timelines for implementation and continuation of sponsorships and events Completed |
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Produce and present a sponsorship and event marketing proposal in a format appropriate to the organisation Completed |
Evidence:
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Initiate implementation of sponsorships and events
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Initiate negotiations required to proceed with sponsorships and events Completed |
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Draft contracts for sponsorships and events under guidance of relevant experts Completed |
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Assemble required resources to implement sponsorship and event marketing Completed |
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Brief key staff on their required input to sponsorships and events and schedule work Completed |
Evidence:
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Monitor and evaluate sponsorships and events
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Identify and use evaluation criteria to determine effectiveness of sponsorships and event marketing arrangements Completed |
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Develop a range of methods to evaluate effectiveness Completed |
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Recommend modifications to sponsorship and event marketing arrangements in line with evaluation Completed |
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Record improvement opportunities discovered during evaluation, to be used for current and future sponsorship and event marketing plans Completed |
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