The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Determine marketing communication requirements
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Confirm marketing communication purpose and objectives with client Completed |
Evidence:
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Obtain comprehensive client and product information Completed |
Evidence:
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Review outcomes of previous marketing communication with client Completed |
Evidence:
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Confirm budget allocation with client Completed |
Evidence:
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Develop marketing communication brief
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Develop brief, ensuring it contains a client profile, purpose statement and objectives reflecting client needs Completed |
Evidence:
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State marketing communication objectives in measurable terms and provide specific guidelines on what is to be accomplished by marketing communication Completed |
Evidence:
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Define key characteristics, competitive factors and market situation facing product or service Completed |
Evidence:
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Include a summary of information on target audience, and legal and ethical constraints Completed |
Evidence:
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Design integrated marketing communication strategy
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Select marketing communication options appropriate for marketing communication brief Completed |
Evidence:
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Critically analyse advantages and disadvantages of each marketing communications variable and media vehicles for product or service Completed |
Evidence:
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Determine media characteristics matching brief requirements Completed |
Evidence:
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Analyse media consumption habits for primary and supplementary marketing media among target audiences Completed |
Evidence:
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Evaluate media styles against the brand character of product or service being marketed Completed |
Evidence:
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Compare advantages and disadvantages of selecting multiple media in a media plan Completed |
Evidence:
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Develop and apply criteria for selecting multiple media combinations Completed |
Evidence:
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Select and recommend media for marketing strategy
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Select media vehicles that match requirements of marketing brief for product or service Completed |
Evidence:
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Recommend primary and secondary marketing media that meet target audience preferences Completed |
Evidence:
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Ensure recommended media meet the brief, client’s requirements, and legal and ethical constraints Completed |
Evidence:
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Develop creative brief
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Identify creative content for chosen media using consumer language in the brief Completed |
Evidence:
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Identify pitch or appeal for product or service in the brief that meets client requirements Completed |
Evidence:
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Identify supporting information required for consumer understanding of product or service in the brief Completed |
Evidence:
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Ensure budget for creative work, consistent with overall marketing budget, is contained in the brief Completed |
Evidence:
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Incorporate deadline for creative work consistent with overall media schedule in the brief Completed |
Evidence:
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