The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Devise marketing strategies
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Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process Completed |
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Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources Completed |
Evidence:
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Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives Completed |
Evidence:
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Develop feasible marketing strategies and communicate reasons that justifies their selection Completed |
Evidence:
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Ensure strategies align with organisation’s strategic direction Completed |
Evidence:
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Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives Completed |
Evidence:
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Plan marketing tactics
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Detail tactics to implement each marketing strategy in terms of scheduling, costing, accountabilities and persons responsible Completed |
Evidence:
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Identify coordination and monitoring mechanisms for scheduled activities Completed |
Evidence:
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Ensure tactics are achievable within organisation’s projected capabilities and budget Completed |
Evidence:
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Ensure tactics meet legal and ethical requirements Completed |
Evidence:
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Ensure tactics provide for ongoing review of performance against objectives and budgets and allow marketing targets to be adjusted if necessary Completed |
Evidence:
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Prepare and present a marketing plan
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Ensure marketing plan meets organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix Completed |
Evidence:
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Ensure marketing plan contains a rationale for objectives and information that supports the choice of strategies and tactics Completed |
Evidence:
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Present marketing plan for approval in the required format and timeframe Completed |
Evidence:
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Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe Completed |
Evidence:
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