The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Research publication requirements and segment target audience
|
|
Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget Completed |
Evidence:
|
Consider the internal and external factors that may impact on the effectiveness of a public relations publication Completed |
Evidence:
|
Assess primary and secondary research methods for their capacity to provide information on publications requirements and market segments Completed |
Evidence:
|
Evaluate and choose criteria to use in segmenting the audience in accordance with the public relations brief Completed |
Evidence:
|
Define the target audience in terms of prospective readers of the publications Completed |
Evidence:
|
Ensure the target audience profile meets organisational requirements in terms of level and style of language usage, format, content and level of detail Completed |
Evidence:
|
Plan public relations publications
|
|
Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values Completed |
Evidence:
|
Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications Completed |
Evidence:
|
Select team members according to skill and knowledge requirements Completed |
Evidence:
|
Develop and obtain agreement on budgets and schedules with relevant stakeholders Completed |
Evidence:
|
Identify appropriate suppliers of goods and services and obtain quotations as required Completed |
Evidence:
|
Develop criteria to test and evaluate the success of the publication Completed |
Evidence:
|
Develop and evaluate public relations publications
|
|
Design and write publication text in accordance with communication objectives and house style Completed |
Evidence:
|
Check readability of material to ensure it is aligned to the target audience’s reading levels Completed |
Evidence:
|
Test document with relevant stakeholders and incorporate findings in the final publication Completed |
Evidence:
|
Ensure publications, including any changes, comply with legal and ethical requirements Completed |
Evidence:
|
Select and contract suppliers to complete publication production processes Completed |
Evidence:
|
Distribute publication according to public relations plan Completed |
Evidence:
|
Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria Completed |
Evidence:
|