The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Interpret a complex public relations campaign brief
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Identify the primary objective of a complex public relations campaign brief Completed |
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Identify the campaign’s messages, strategies, roles and responsibilities, resource requirements including budget, timing and evaluation measures Completed |
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Identify legal and ethical constraints in relation to the brief Completed |
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Identify and evaluate options for a complex public relations campaign
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Analyse information about the target public and their attributes, and the public relations environment Completed |
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Identify and evaluate a range of options for message concepts using appropriate methods Completed |
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Identify, access and select media appropriate to the target public and the campaign objectives Completed |
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Ensure selected media enables reach and frequency requirements to be met within budget Completed |
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Consult media directories to ensure that enlisted journalists and any other personnel are the most appropriate for the campaign Completed |
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Ensure selected media meets media operational requirements Completed |
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Ensure selected media meets legal and ethical requirements Completed |
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Identify requirements for external suppliers and engage or contract these resources where required Completed |
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Prepare public relations campaign plans
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Scope, plan and document a complex public relations campaign and its approach to suit client requirements Completed |
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Seek quotations from suppliers for materials and evaluate against budgetary requirements or constraints Completed |
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Determine and agree on budget Completed |
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Determine and agree on timing and schedules Completed |
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Identify potential sources of risk and develop and document appropriate control mechanisms Completed |
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Produce plans on time Completed |
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Finalise plan, ensuring it complies with organisational, client, professional and legal requirements Completed |
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Implement public relations campaign plans
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Implement and regularly monitor public relations plan Completed |
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Identify, agree on and implement any changes to the plan Completed |
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Complete planning and implementation activities on time Completed |
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