The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing strategies
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Analyse the business and its key products or services to determine focus of marketing activities, in accordance with objectives of the business plan Completed |
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Evaluate customer base and target market for the small business as a basis for marketing objectives and strategies Completed |
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Conduct a competitor analysis to inform development of marketing strategies Completed |
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Determine marketing objectives in consultation with relevant people and in accordance with the business plan Completed |
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Ensure strategies are ethically and culturally appropriate and aligned with customer and industry expectations Completed |
Evidence:
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Determine a marketing mix for the business
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Assess product mix, volumes and pricing opportunities to determine marketing focus and optimise profit Completed |
Evidence:
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Evaluate costs and benefits of using different distribution channels or providing different levels of customer service, and consider results in determining marketing mix Completed |
Evidence:
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Determine marketing and promotional activities including the role of digital engagement to suit target market Completed |
Evidence:
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Consider the customer journey and conversations in determining marketing mix Completed |
Evidence:
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Implement marketing strategies
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Brief those involved in the marketing effort on their roles and responsibilities, to ensure success of marketing strategies Completed |
Evidence:
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Plan and implement marketing activities, in accordance with marketing objectives and budgetary requirements Completed |
Evidence:
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Consider digital devices, platforms and technologies for effectiveness in implementing marketing activities Completed |
Evidence:
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Monitor and improve marketing performance
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Monitor marketing activities and evaluate business performance according to objectives and targets of the business plan Completed |
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Analyse performance gaps and take corrective action or set new targets Completed |
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Encourage all relevant people to propose ways to improve marketing performance Completed |
Evidence:
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Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes Completed |
Evidence:
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Conduct ongoing research of customer requirements and expectations in both on-line and off-line environments to identify opportunities for change and improvement Completed |
Evidence:
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Identify and respond to opportunities to aid business development through new technologies and different ways of marketing Completed |
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