The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify and forecast small business customer needs and wants
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A segmentation analysisof the small business market is conducted and the operating environments of the small business segments identified and analysed Completed |
Evidence:
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The impact of the small business segment environment on their current and future banking needs is identified and analysed Completed |
Evidence:
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Needs and wants of small business customer are tracked and monitored Completed |
Evidence:
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The results of marketing and communications campaigns targeted to small businesses are analysed to identify successful strategies Completed |
Evidence:
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Identify product and service options for small business customers
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Current customer usage patterns of the institution's small business customer categories are analysed Completed |
Evidence:
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Product and services used by segments of small business customers are identified and their benefits analysed Completed |
Evidence:
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New products and services, tailored to small business customer segments, are designed and their implementation negotiated in accordance with the institution's business rules and processes Completed |
Evidence:
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Communicate service benefits to small business customers
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Preferred and optimum communication strategies and vehicles to influence small business segments are identified and analysed Completed |
Evidence:
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Communications campaigns to match products and services to identified small business segments are planned and implemented Completed |
Evidence:
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Strategies to support routine and ongoing communications with small business segments are planned and monitored Completed |
Evidence:
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Customer service staff are briefed and coached in a timely and effective manner on the purpose of communication campaigns Completed |
Evidence:
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Manage the performance of products, services and communications for small business customers
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Performance indicators are identified, communicated and monitored with reports against targets using standard protocols and procedures analysed Completed |
Evidence:
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Exception or feedback reports are analysed and processes put in place to rectify faults or capitalise on opportunities Completed |
Evidence:
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Strategies to support the continuous improvement of small business products and services and communications are developed, implemented and monitored Completed |
Evidence:
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