The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Analyse merchandising opportunities
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Features of fashion design are analysed to identify promotional strengths. Completed |
Evidence:
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Target market is researched and buying patterns in relation to fashion design are identified. Completed |
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Distribution outlets for fashion designs and their product range, location, target market and merchandising activities are analysed. Completed |
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Current merchandising practices and trends are analysed for relevance to fashion product. Completed |
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Merchandising budget for fashion design is identified. Completed |
Evidence:
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Establish merchandising objectives
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Client position and range of fashion products in marketplace are identified. Completed |
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Merchandising objectives and sales targets are established with client. Completed |
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Product pricing strategy and position in market are established. Completed |
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Distribution requirements of fashion design are established. Completed |
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Determine in-store presentation of fashion design
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Store layout, display spaces and customer flow are analysed. Completed |
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Fixtures, fittings and mannequins are selected for display of fashion designs as appropriate to store and the design. Completed |
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Presentation visuals and arrangements are determined for optimal display of fashion design products. Completed |
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Folding and packaging requirements are determined. Completed |
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Information to assist sales staff in selling fashion designs is identified and prepared. Completed |
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Timing of release to store and customers is determined. Completed |
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Documentation of sales records is established to monitor effectiveness of merchandising activities. Completed |
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Pricing policies and procedures are identified. Completed |
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Determine advertising and promotion of fashion design
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Promotional activities are selected to support sales of fashion design. Completed |
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Promotional and advertising materials appropriate to fashion design product and client marketing objectives are determined. Completed |
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Photography and visual representations are arranged as required. Completed |
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Responses to promotional and advertising activities are assessed for effectiveness. Completed |
Evidence:
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Marketing plan is presented to and discussed with client. Completed |
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Develop and present merchandising plan
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A merchandising plan is developed which details presentation, promotional and advertising activities. Completed |
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Merchandising plan is assessed for effectiveness in meeting marketing objectives, timing and budget requirements. Completed |
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Merchandising plan is presented to and discussed with client. Completed |
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Client response is received and integrated into further proposals. Completed |
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Document merchandising plan
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Merchandising plan is documented according to industry practices. Completed |
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Reports on merchandising opportunities and strategies are documented and presented to relevant persons in the workplace, as appropriate. Completed |
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