The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Analyse business goals and industry market trends
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Business goals and objectives are defined and analysed to assist formulation of a sales and marketing plan. Completed |
Evidence:
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Market trends are researched and issues related to workplace are analysed. Completed |
Evidence:
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Productionand marketing practices and their effects on workplace are analysed. Completed |
Evidence:
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Establish strategic directions
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Directions for marketing are assessed in line with aims of business plan, customer requirements, market position, objectives, opportunities and resources of the business. Completed |
Evidence:
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Sales and marketing strategies are identified and prioritised in order to optimise sales and profit. Completed |
Evidence:
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Develop a sales or marketing plan
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Business resources and appropriate personnel are identified and utilised to optimise effectiveness of sales and marketing plan. Completed |
Evidence:
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Liaison occurs with relevant personnel, including external specialist advice where applicable. Completed |
Evidence:
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Marketing strategy is developed which reflects overall directions and parameters relating to company business plan, identified long and short term objectives and budget for marketing. Completed |
Evidence:
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Implement and monitor sales and marketing plan
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Implementation of sales and marketing plan is coordinated with all relevant personnel. Completed |
Evidence:
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Monitoring procedures are established. Completed |
Evidence:
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Financial data is measured and monitored against objectives to ensure progress towards target is achieved. Completed |
Evidence:
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Implementation of plan is monitored to establish overall performance. Completed |
Evidence:
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Conduct plan review
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Review of sales and marketing plan is conducted and results assessed. Completed |
Evidence:
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Sales and marketing plan is modified, as necessary, to reflect dynamics of market place. Completed |
Evidence:
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Reporting of review outcomes is assessed. Completed |
Evidence:
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Maintain records
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Records of sales and marketing planning activities are maintained and reports prepared. Completed |
Evidence:
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Presentations on sales and marketing plan are made at management meetings. Completed |
Evidence:
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