Formats and tools
- Unit Description
- Reconstruct the unit from the xml and display it as an HTML page.
- Assessment Tool
- an assessor resource that builds a framework for writing an assessment tool
- Assessment Template
- generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
- Assessment Matrix
- a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
- Wiki Markup
- mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
- Evidence Guide
- create an evidence guide for workplace assessment and RPL applicants
- Competency Mapping Template
- Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
- Observation Checklist
- create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)
- Self Assessment Survey
- A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
- Moodle Outcomes
- Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
- Registered Training Organisations
- Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG535, 'Devise a search engine optimisation strategy'.
- Google Links
- links to google searches, with filtering in place to maximise the usefulness of the returned results
- Books
- Reference books for 'Devise a search engine optimisation strategy' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Research web search environment | 1.1 Identify and clarify client objectives, expectations and target audience 1.2 Review, evaluate and select search engine platforms/applications that most align to client requirements 1.3 Conduct research to determine search terms that are being used by current and prospective customers to find similar products/brands 1.4 Analyse target audience needs, expectations and usage patterns 1.5 Evaluate costs and likely benefits associated with paid search engine marketing compared with organic search engine optimisation 1.6 Document findings and any discernible trends and present to relevant personnel in accordance with organisational policies and procedures |
2. Optimise search engine visibility | 2.1 Apply site code to instruct and optimise robots, crawlers and indexing for search effectiveness 2.2 Directly submit website URL to selected search engine, where relevant, to increase visibility 2.3 Design and implement a targeted keyword taxonomy that aligns to target audience behaviour 2.4 Devise and implement strategies to enhance page and application design, tags, links and metadata to attract effective search results 2.5 Regularly create and update unique page content 2.6 Identify appropriate 'white hat' techniques and distinguish these from ‘black hat’ deceptive techniques |
4. Monitor and evaluate effectiveness of search engine visibility | 4.1 Register and regularly review performance of search engine visibility with a web analytics service 4.2 Track page rank using appropriate technologies in accordance with organisational policies and procedures 4.3 Monitor and identify gaps in search performance against requirements and make adjustments as necessary 4.4 Evaluate, report on web search effectiveness, and deliver to relevant personnel |