Plan and develop public relations publications

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG554, 'Plan and develop public relations publications'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Plan and develop public relations publications' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to develop public relations publications

1.1 Identify objectives, needs, and audience for public relations publications

1.2 Conduct research according to objectives and needs

1.3 Summarise findings to relevant stakeholders

1.4 Analyse and select criteria for segmenting audience according to research findings and objectives

1.5 Define target audience in terms of prospective readers of the publications

1.6 Develop target audience profile according to organisational requirements

2. Plan public relations publications

2.1 Document and obtain agreement on publication objectives and central message from relevant personnel according to legal and regulatory requirements

2.2 Select team members to assist with planning according to skill and knowledge requirements

2.3 Develop and obtain agreement on budgets and schedules from relevant stakeholders

2.4 Identify appropriate suppliers of products and services and obtain quotations, as required

2.5 Develop criteria to test and evaluate success of the publication

3. Develop and evaluate public relations publications

3.1 Design and write publication text according to communication objectives and house style

3.2 Test document with relevant stakeholders and incorporate findings in the final publication

3.3 Select and contract suppliers to complete publication production processes

3.4 Distribute publication according to public relations plan and legal and regulatory requirements

3.5 Evaluate publication in line with stakeholder feedback and against evaluation criteria