Manage market research

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG624, 'Manage market research'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Manage market research' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Access policies and procedures and relevant regulatory guidelines relevant to market research

1.2 Develop and review market research project plan to point of finalisation

1.3 Identify and obtain required resources for implementation of market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants or service providers from market research project plan

2.2 Specify products and services required to implement plans, and detail criteria for selection

2.3 Identify and select external consultants or service providers of required products and services

2.4 Contract selected consultants or providers of products and services

3. Manage market research activity

3.1 Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements

3.2 Confirm compliance with organisational market research policy and procedures

3.3 Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Obtain research processes and findings

4.2 Confirm validity of information and data obtained

4.3 Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan

4.4 Assess performance of project against relevant elements of market research project plan

4.5 Seek feedback from relevant stakeholders on research process and findings

4.6 Prepare reports for future improvements to research process

4.7 Implement revised policy and practices according to organisational requirements