Sell cellar door products and services

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver FBPCDS2003, 'Sell cellar door products and services'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Sell cellar door products and services' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements

Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop product and service knowledge

1.1 Develop and retain knowledge of the use, purpose and application of cellar door products and services by accessing relevant sources of information

1.2 Research and apply comparisons between available products and services, including brand options, features and price

1.3 Develop knowledge of competitors’ product and service ranges and pricing structure

1.4 Consult experienced sales staff or research product information to increase workplace product and service knowledge

1.5 Identify workplace safety and consumer regulatory requirements relevant to the sale of cellar door products and services

2. Approach customer

2.1 Determine timing of customer approach according to cellar door sales procedure and customer behaviour

2.2 Identify and apply effective sales approach using knowledge of customer buying behaviour

2.3 Convey a positive impression to encourage customer interest

3. Gather customer information

3.1 Apply questioning techniques to determine customer motives for purchase

3.2 Use listening skills to determine customer requirements

3.3 Interpret and respond to non-verbal communication cues

3.4 Guide customers to product ranges that match customer buying motives and requirements

3.5 Address customers according to workplace protocol and by name if known

4. Sell benefits to customer

4.1 Match customer needs to appropriate products and services

4.2 Communicate knowledge of product or service features and benefits clearly to customers

4.3 Describe specific requirements relating to products or services to customers

4.4 Answer routine customer questions about products accurately and honestly

4.5 Refer customers to more experienced, senior sales staff or to appropriate product specialists according to workplace procedures

5. Overcome customer objections

5.1 Identify and acknowledge customer objections to purchasing

5.2 Categorise objections into price, time and product or service characteristics

5.3 Offer solutions or alternatives to customer objections

5.4 Apply problem solving to overcome customer objections and consult with senior staff as required

6. Close sale

6.1 Identify and monitor customer buying signals and respond appropriately

6.2 Encourage customers to make purchase decisions in compliance with regulatory requirements

6.3 Select and apply method to close sale according to cellar door sales procedures

7. Maximise sales opportunities

7.1 Recognise and apply opportunities to ‘up sell’ or make additional sales

7.2 Advise customers of complementary products or services according to identified customer needs

7.3 Review personal sales outcomes and implement strategies to maximise future sales