Develop and implement a marketing plan for stud stock

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver RGRHBR503, 'Develop and implement a marketing plan for stud stock'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop and implement a marketing plan for stud stock' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements

Performance Criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate commercial information applicable to the equine market

1.1 Research and analyse relevant information to identify market and economic trends

1.2 Identify and evaluate stud stock from other stud operations to determine strengths and weaknesses of own stock

1.3 Present collated information in a manner to provide clear and concise information

1.4 Conduct market and situation analysis using established techniques according to the available budget and the need for external assistance

1.5 Establish a risk management plan to counter factors influencing the profitability of a horse stud enterprise

2. Develop strategies to support marketing

2.1 Create promotional materials that enhance commercial presentation of stud stock

2.2 Identify all relevant legislation and codes of practice applicable to the sale of a horse

2.3 Record and communicate priorities, responsibilities and budget to relevant parties

3. Develop promotional strategies

3.1 Prepare and record detailed plans for promotional activities according to organisation procedures, and to reflect feedback received on earlier activities

3.2 Establish marketing objectives based on new and retained business consistent with stock held and strategic business plans

4. Organise implementation of the marketing plan

4.1 Establish criteria for the measurement of impact and success of promotional activities

4.2 Make adjustments to the promotional and distribution strategies promptly and as required to ensure success

5. Evaluate, select, draft and present horses for inspection prior to sale

5.1 Evaluate and select horses according to the strategic and marketing plans of the stud operation

5.2 Evaluate, select and organise horse drafts into appropriate marketing or sale categories, and develop catalogue to reflect legislative requirements, representation and accurate documentation

5.3 Define and establish potential points for sale, potential clients and catalogue documentation required for each horse

5.4 Arrange sale details and advise relevant parties

5.5 Notify potential clients of inspection requirements to facilitate selection process and confirm locations and times for inspection

5.6 Obtain client feedback of horses selected for sale following inspection, and negotiate alternatives as appropriate

6. Complete and evaluate sales against the marketing plan

6.1 Arrange transport for horses to the sale site, ensuring safety and comfort of individual horses as well as meeting legislative and quarantine requirements and codes of practice applicable to horses in transit

6.2 Confirm final sales arrangements, including sales orders and penning details, and the availability of particular horses for sale with potential clients according to previous agreements

6.3 Organise staff, skilled in safe horse handling techniques, to ensure horse allotments and catalogue schedules are maintained during the sale

6.4 Complete all paperwork associated with the sale, and arrange transport details

6.5 Evaluate results of the sale against the marketing plan in terms of profitability and success in achieving intended outcomes

6.6 Make recommendations for modification of the marketing plan