Assessor Resource
SIRRMER018A
Develop and apply strategies for merchandising and corporate presentation
Assessment tool
Version 1.0
Issue Date: June 2024
This unit requires the team member to apply knowledge of corporate imaging, consumer demographics, current merchandising and sales reports, target markets, industry design standards and contemporary retail design issues to develop visual concepts for corporate merchandise presentation plans and visual displays.
This unit describes the performance outcomes, skills and knowledge required to develop and apply effective merchandising strategies for targeted consumer groups and enterprises.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)