Elements and Performance Criteria
- Interpret a creative brief
- Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
- Identify and check the advertising content and supporting information for accuracy and completeness
- Confirm the time, schedule and budget requirements for creating the advertisement/s
- Identify legal and ethical constraints
- Create a radio advertisement
- Determine the length, pace and format for the radio advertisement in accordance with the creative brief and the allocated budget
- Determine the content of the opening, middle and close of the radio advertisement to create impact, introduce the central idea, provide support for key product benefits, and provide information to facilitate consumer action
- Prepare scripts to meet the requirements of the producer and performer/s and the allotted time
- Ensure the radio advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
- Create a television or cinema advertisement
- Determine the length, pace and format for the advertisement in accordance with the creative brief and the allocated budget
- Prepare scripts and storyboards to record the visual plan and to identify creative elements that meet the requirements of the creative brief
- Ensure the advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support the visual image/s
- Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
- Create an internet, web or podcast advertisement
- Determine and produce copy and design elements to communicate the required image, features and benefits of the product or service
- Size and position each element of the advertisement to achieve balance and focus for the advertisement
- Ensure typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins
- Design site map, navigation buttons, frames and multiple pages for ease of use
- Ensure sound, animation and graphics do not distract from the content of the advertisement
- Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements